6 Unconventional (and slightly edgy!) Ways to Use Pinterest For Your Business

Pinterest For Business

As a picture-based social networking site, Pinterest provides different relationship marketing opportunities than some of the older, more text based social media platforms.  Stumped for ways to leverage Pinterest for business?  Check out this list of 6 unconventional ways to use it in your organization.

#1 – Establish Yourself As An Authority

If there is a niche you know backwards and forwards, use Pinterest for business by creating pin boards with content from the industry.  Regularly update them with relevant content to help other people solve problems and answer questions related to your niche.  Over time, you will be seen by other followers as an authority in your area of service. 

#2 – Create Boards for your Internal Customers

Many people talk about using Pinterest for business by serving their external customers.  What about your internal customers?  Is your office moving or getting redesigned?  Create a collaborative pinboard.  Allow all employees to pin images sharing their hopes and vision for the new space. 

#3 – Future Product Ideas

The picture based format of Pinterest makes it a great forum for getting customer feedback on new products.  If your company is trying to decide between variations of a new product, you might group all of the possible items in a single picture and ask people to leave comments.  Another idea to harness the power of Pinterest for your business is to pin separate pictures of possible new products and track how far and wide the pictures are repinned. 

#4 – Vision Board

Does your company have a corporate vision?  Whether you’re a large business or small, Pinterest is the perfect place to pin images related to your company’s vision for your employees and customers to see.  Are there ideas important to your company?   Pin images that represent your core values.  Watching how these images are repinned – or not – might provide some much needed feedback on the mood inside your organization and is a creative idea of using Pinterest for business.

#5 – Shopping List

Does your company provide services for events that typically have some shopping associated with them?  Make a shopping list board on Pinterest.  For business owners selling products or services related to weddings, for example, put a sample shopping list on Pinterest for items typically needed for a wedding. 

While you can include prices and link to products you sell, don’t see this as primarily a way to push products.  This can turn off your customers.  Make sure that your information provides a valuable service, such as giving customers a helpful to-do list for planning the wedding of their dreams.  They’ll be much more likely to appreciate the information and want to do business with your company as a result. 

#6 – Contests

Everyone loves contests, and on Pinterest, it’s no different.  Get familiar with Pinterest’s rules then have at it!  Host a contest to ask your followers to pin the best picture of themselves using your product out in the world.  Not only will you get more traffic, but you’re getting free branding at the same time.  A double win!

The picture format of this exciting social media platform invites exploration of how best to use Pinterest for business. 

I’d love to know – which of these ideas could you implement this week to increase your Pinterest edge and gain more attention for your brand?  Leave a comment below!

43 Comments

  1. These are some awesome methods for using Pinterest!  I particularly fancy #6 Contests.  What a great way to get people to engage : )

    Reply
    • Yes, that can definitely be a great way to increase engagement on so many levels.

      Reply
  2. Thank you for these great pinterest tips. I have just started using pinterest for @ZeroByZawadi – an African yoga-inspired social enterprise that is based in Nairobi, Kenya. Since we are still in our formative stages, I can definitely see how Tip #3 could work for us – e.g. as we go into our identity design process – we could ask followers to comment, repin or vote for their favorite logo. Later on, we can also use Tip #6 and create fun competitions for followers. 
    Looking forward to more pinterest tips.

    Reply
    • Excited for you. Sounds like you’re on the right track.

      Reply
  3. Edmund,
    Nice blog, I have been doing several of your points in my Pinterest site http://pinterest.com/claudeone and I like the idea of having a contest board.  Thanks for the info!  

    Reply
    • You’re welcome! Great to see that you’re applying the points to your Pinterest Claude.

      Reply
  4. Great info on using Pinterest in our business. We are having a Pin It to Win It contest this week. One interested Pinner will win a free sample of two of our products…Protandim and TrueScience Anti-Aging Skin Cream…can't wait to see the results and who wins.

    Reply
    • Awesome! Great to see that you’re implementing the Pin It To Win It Contest. Keep me posted on who wins.

      Reply
    • Get to it Liz! =) Double Time!!

      Reply
  5. Edmund, Thank you for all the helpful information you put out there. I look forward to reading your articles ๐Ÿ™‚ Have an amazing day ๐Ÿ™‚

    Reply
    • Thank you for stopping by Jan! I’m glad that you enjoy reading the articles. Have a fantastic rest of the week =)

      Reply
  6. Edmund, I love this blog post!  I'm finding a lot of new ways to use Pinterest for my business and really like these ideas.  I have a question.  Is a Pinterest board always public?  If, for example, you wanted to do #2 Create Boards for Internal Customers, could you make it private?  Thanks Edmund – great website!  Liz

    Reply
    • I know private Pinterest boards have been brought up to the Pinterest support team. However, last I heard, this isn’t a feature that they have implemented yet. So to answer your question, it’s not currently available, but you might see it happen somewhere down the line. However, there are some solutions out there that can achieve that same function though. MikeLike is an option.

      Reply
  7. Gonna get right on to doing my vision board!

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    • Glad you enjoyed it Lorii. Thank you again for stopping by =)

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  8. Thanks for these tips again Edmund….I can see that we need to create more boards and be an authority on Pinterest. It is a great way to let people know who you are and what you stand for.

    Reply
    • Precisely. It all boils down to values and what you stand for.

      Reply
  9. Thanks for sharing the great tips ! 

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    • Glad they’re coming in handy for you Sherie!

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  10. I like the shopping list idea! Sidenote, nice graphic!!

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    • Glad you enjoyed them Traci!

      Reply
  11. The "vision" board idea is brilliant. Thanks Edmund. Another unique way to approach Pinterest.

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    • Yeah, so many people really do love vision boards. At the end of the day, the core values of the company will differentiate you from others.

      Reply
  12. Terrific ideas! Contests seem to be a real draw!

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  13. This is great info Edmind – thanks. I have to get creative with pinterest, I kind of neglect this area.

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    • You’re welcome Kerry. Just remember, one step at a time. Rome wasn’t built in a day =)

      Reply
  14. Great ideas Edmund!  Can't wait to start implementing them!  You always provide such useful info … THANK YOU!

    Reply
  15. Pretty neat ideas Edmund. Love the one with office participation!!

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    • You’re welcome Suzanne! It’s often useful to get your staff involved as it creates engagement and grounds everybody back to earth in terms of the overall vision of the company.

      Reply
  16. What great ideas!  I personally like Pinterest contests ๐Ÿ™‚

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  17. You always come through with great ideas. I just launched my first internal client board and cant wait to see what everyone contributes!!

    Reply
  18. Great ideas for businesses, I like the vision board the most. Thanks for sharing…

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    • You are so welcome Sulekha. Can’t wait to see your new vision board!

      Reply
  19. Love using Pinterest for all the above. 

    I've found that those visiting my site from Pinterest have the longest Average Time On site by almost double.  Just need to work on doubling the visits from it ๐Ÿ™‚ 

    Awesome Post – Mike

    Reply
    • Thanks Mike! Let me know how that goes, alright? =)

      Reply

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