As a picture-based social networking site, Pinterest provides different relationship marketing opportunities than some of the older, more text based social media platforms. Stumped for ways to leverage Pinterest for business? Check out this list of 6 unconventional ways to use it in your organization.
#1 – Establish Yourself As An Authority
If there is a niche you know backwards and forwards, use Pinterest for business by creating pin boards with content from the industry. Regularly update them with relevant content to help other people solve problems and answer questions related to your niche. Over time, you will be seen by other followers as an authority in your area of service.
#2 – Create Boards for your Internal Customers
Many people talk about using Pinterest for business by serving their external customers. What about your internal customers? Is your office moving or getting redesigned? Create a collaborative pinboard. Allow all employees to pin images sharing their hopes and vision for the new space.
#3 – Future Product Ideas
The picture based format of Pinterest makes it a great forum for getting customer feedback on new products. If your company is trying to decide between variations of a new product, you might group all of the possible items in a single picture and ask people to leave comments. Another idea to harness the power of Pinterest for your business is to pin separate pictures of possible new products and track how far and wide the pictures are repinned.
#4 – Vision Board
Does your company have a corporate vision? Whether you’re a large business or small, Pinterest is the perfect place to pin images related to your company’s vision for your employees and customers to see. Are there ideas important to your company? Pin images that represent your core values. Watching how these images are repinned – or not – might provide some much needed feedback on the mood inside your organization and is a creative idea of using Pinterest for business.
#5 – Shopping List
Does your company provide services for events that typically have some shopping associated with them? Make a shopping list board on Pinterest. For business owners selling products or services related to weddings, for example, put a sample shopping list on Pinterest for items typically needed for a wedding.
While you can include prices and link to products you sell, don’t see this as primarily a way to push products. This can turn off your customers. Make sure that your information provides a valuable service, such as giving customers a helpful to-do list for planning the wedding of their dreams. They’ll be much more likely to appreciate the information and want to do business with your company as a result.
#6 – Contests
Everyone loves contests, and on Pinterest, it’s no different. Get familiar with Pinterest’s rules then have at it! Host a contest to ask your followers to pin the best picture of themselves using your product out in the world. Not only will you get more traffic, but you’re getting free branding at the same time. A double win!
The picture format of this exciting social media platform invites exploration of how best to use Pinterest for business.
I’d love to know – which of these ideas could you implement this week to increase your Pinterest edge and gain more attention for your brand? Leave a comment below!