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The most powerful brands are able to connect with their audience on a deep and intimate level.
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Did you hear the story about the hotel that fined its guests for negative Yelp reviews? You heard that right. A boutique hotel in New York actually included a clause in its wedding booking policies that stated that a fine of $500 would be withheld fr… Read More
I’m a big fan of using social media in ways that promote your brand by providing great value and service to your customers and prospects. But I have to say – I’m an even bigger fan of using your social media presence to help you fulfill your mission… Read More
One of the hottest buzz words during the past few years has been relationship marketing. It’s with good reason, I think. Everything a brand does on social media should be about providing value to the people they’re in relationships with. In turn, tho… Read More