Are Your Tweets Making You Lose Followers?
So you think you've got the hang of this Twitter "thing." Maybe you've been using my tips and spending a great deal of time and energy following many people in your niche on Twitter, and combined with regularly Tweeting great content, you've done a great job of getting more followers.
But did you know that it’s also possible to lose followers on this social network? And if you’re using the ‘auto direct message,' you need to stop and read this right now.
Twitter Terms of Service Outlawing Automatic Follow-Back
The Automated Direct Message, aka the Auto DM, is one of the most popular tools that internet marketers use on Twitter. And if you’re using it properly, then you won’t have any problems. But if you're abusing it, you can face some serious consequences that can make Twitter marketing for your business much more challenging.
In fact – Twitter has gotten so serious about this, that they have recently taken steps to outlaw auto follow backs and to block third party apps from doing an auto follow back and auto direct message of people who follow you.
You might have used this in the past as a fast way to build audience and your platform, but as of now, the auto follow back is being disabled on third party apps. Each and every person you want to follow on Twitter must be manually approved.
While I am disappointed to see the auto follow back feature disabled, I can understand how it was getting to be annoying for many regular Twitter users, especially combined with the automatic DM.
Examples of Bad Auto DMs on Twitter
Here's the kind of auto follow back/auto DMs I'm talking about when it comes to inappropriate ways to market your business on Twitter.
- Hey, why don't you check out my website at…
- You're probably interested in my service…
- Buy my product now!
This is exactly the kind of auto DM that can cause you to hurt your brand and actually lose followers on Twitter.
It's especially obvious that you're marketing in a spammy way if you're automatically sending these kinds of tweets to followers who hardly know you! I wouldn't blame them if they immediately unfollowed you. Personally, I would too!
You know, there are some people who devote a lot of talk about how to phrase tweets just right to get away with as much "push marketing" as possible.
But it honestly just comes down to good communication filled with value for people in your niche. If you're using Twitter to share value and begin a true conversation with your followers from the first time you communicate with them, your list of followers should continue to grow.
But if you're using Twitter to deliver a sales message that's only barely disguised as providing value, your followers will see through that and will likely choose not to follow you pretty quickly.
What's the best way to figure out how to market your business using Twitter?
Just imagine yourself in the shoes of your followers. How would you feel if someone sends you a tweet like the ones you send out. If it's a tweet you wouldn't want to receive, don't send it.
What are your thoughts on Twitter's change to its TOS? Leave a comment below!