What's the difference between using social media as a hobby and social media to boost your business?
Ultimately it comes down to action and results. Are your social media activities targeted, specifically planned activities with measurable results that you're evaluating? Or do you spend hours online posting and responding (not to mention wading through those game requests) and wonder at the end of the day where your time went and how anyone can possibly earn money or build a business on these social media platforms, anyway?
The top secret for making money using social media, a secret practiced by every social media professional I know is deceptively simple. But I guarantee it works.
The secret is: organization – achieved through using social media management tools.
Organizing your time and activities online is what separates social media hobbyists from professionals, and yes, it's what enables some people to experience tremendous financial success in their businesses using the power of networking and social media.
But when you're starting out with social media, it's tough enough to learn the basics of how to Tweet, how to Facebook, and how to Pinterest without trying to figure out how to get organized with them all at the same time. This is where social media management tools – within each application and third party apps – come into play.
So I'm beginning a series on maximizing your productivity with social media by using social media management tools. The series will cover the specific platforms of Twitter, Facebook, Pinterest and Google Plus, which each have their own social media management tools built in. We'll cover how to organize your growing numbers of followers and fans to keep your message consistent and keep your efforts productive.
We'll also cover some of the third party social media management tools out there. These are the tools that let you plan your efforts in advance. We'll talk about smart ways to use these tools so that your presence on social media doesn't become just an automated, one-way conversation. Instead, automated social media management tools can help you free up valuable time to be more strategically engaged on social media, boosting your interaction with your customers, and responding in a true, two-way conversation.
In the meantime – here are 3 tips for boosting your productivity online and on social media to get you started!
Social Media Management Tools For Success:
#1 – Watch Out for Shiny Objects
Does this sound familiar? You're working on your content updates for your company's Twitter presence, and you decide you need a statistic online. Your Google search provides some interesting leads. One of the websites you visit has a great set of online marketing eBooks and you download them and start reading. Suddenly you're inspired with a change you need to make with your website that will surely result in better SEO for your website.
Suddenly, the day is gone. And your Twitter feed is still silent.
Watching out for the many distractions online is a sure way to get more done when you're using your precious amount of time available for social media marketing.
#2 – Choose Productivity
No matter what social media management tools you use, being productive starts with a choice. The power is yours! What are the top three things you need to accomplish in your time online? Write them down! Set a timer for 15 minutes when you get online – when the timer goes off, take a look at what you're doing and see if it supports one of your key tasks. If not, it's time to refocus and begin. You can train yourself to be productive online!
#3 – Stop Multitasking
If you pride yourself on multitasking, it's time to stop. Study after study has confirmed that it's a rare person who actually achieves more in less time via multitasking. If you still think you're one of those few, keep a time map of your activities and your completion rate for your must-do's. You just might be surprised at how much more you accomplish when you're single-minded.
Which of the above tips applies to you right now? Be honest! I look forward to hearing from you – leave a comment below!