When it comes to Facebook marketing, engagement is truly the name of the game. Honestly, the reason Facebook, Twitter, and every other form of social media exists is to leverage the power of social interaction (hence the name social media). How do humans create and strengthen social relationships? They do this by communicating with one another, but more importantly, by engaging with one another.
Your Facebook Fan Page will only be successful if you use it as a place to develop deeper relationships with your customers and prospective customers. If you don’t build relationships, or if you fail to maintain those relationships, you will notice little to no return on investment when it comes to your Facebook marketing online.
Tips for Engaging Your Fans on Facebook
#1 – When someone “likes” your page, consider sending a friendly message to open a conversation with them.
#2 – Pay attention to those who take the time to leave comments on your page. Make sure to reply to them in a timely fashion. It's also important to make sure that your response is relevant to the comment that they have left. By doing this, it adds a "personal touch" and allows you to build a deeper connection.
#3 – Show some appreciation for those who have taken the time to share your content. One thing you can do is visit their page/profile, and then take the time to engage with them there as well.
#4 – Be sure to schedule time to visit the pages and profiles of your fans and other people likely to be interested in your business. Spend time liking, commenting, and sharing their posts.
#5 – Especially as you’re starting out in your Facebook marketing efforts, you may need to be intentional about scheduling time for this relationship-building task. Set a goal and a time limit and follow through each day for maximum success and greater visibility of your own business on Facebook.
How to Take What You Learned and Put It Into Practice
One of the most important things in Social Media is taking what you've learned and putting it into action. So with that said, be sure to regularly review your Facebook Fanpage to check for those who have left comments to engage with you. Take the time to respond and interact with them, both on your page as well as on theirs.
Do you have any other tips that you've found to be helpful when it comes to engaging with your fans? Or maybe you have a favorite from the list above? I would love to hear from you!