Simple Tips for Engaging Your Fans on Facebook

Tips For Engaging Your Fans on Facebook

 

When it comes to Facebook marketing, engagement is truly the name of the game. Honestly, the reason Facebook, Twitter, and every other form of social media exists is to leverage the power of social interaction (hence the name social media). How do humans create and strengthen social relationships? They do this by communicating with one another, but more importantly, by engaging with one another.

Your Facebook Fan Page will only be successful if you use it as a place to develop deeper relationships with your customers and prospective customers. If you don’t build relationships, or if you fail to maintain those relationships, you will notice little to no return on investment when it comes to your Facebook marketing online.

Tips for Engaging Your Fans on Facebook

#1 – When someone “likes” your page, consider sending a friendly message to open a conversation with them.

#2 – Pay attention to those who take the time to leave comments on your page.  Make sure to reply to them in a timely fashion.  It's also important to make sure that your response is relevant to the comment that they have left.  By doing this, it adds a "personal touch" and allows you to build a deeper connection.

#3 – Show some appreciation for those who have taken the time to share your content. One thing you can do is visit their page/profile, and then take the time to engage with them there as well.

#4 – Be sure to schedule time to visit the pages and profiles of your fans and other people likely to be interested in your business.  Spend time liking, commenting, and sharing their posts.

#5 – Especially as you’re starting out in your Facebook marketing efforts, you may need to be intentional about scheduling time for this relationship-building task. Set a goal and a time limit and follow through each day for maximum success and greater visibility of your own business on Facebook.

How to Take What You Learned and Put It Into Practice

One of the most important things in Social Media is taking what you've learned and putting it into action.  So with that said, be sure to regularly review your Facebook Fanpage to check for those who have left comments to engage with you.  Take the time to respond and interact with them, both on your page as well as on theirs.  

Do you have any other tips that you've found to be helpful when it comes to engaging with your fans?  Or maybe you have a favorite from the list above?  I would love to hear from you!

12 Comments

  1. I love these tips Edmund! Number 1 and 4 are my favorites! Thanks so much for sharing these with us today! 

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  2. wonderful tips— I already "knew" them, but NEEDED the reminder and need to be a lot more intentional about my facebook fan page efforts.  Thank you!

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  3. I love this post! Just because people are interacting with you doesn't mean that they are going to keep doing it if you ignore them! I think it is wonderful when people take the time to comment or share something that I say. I've always made it a point to thank them or to engage in conversation. More people need to see posts like these when they wonder why their business isn't thriving. Since when did ignoring your customers bring you business!

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  4. Excellent tips!  I find that asking random questions is good for engagement.  Not everyone can have an opinion about a service or product but they can have an opinion on such things as what is the best thing to add to a hamburger. 🙂
     

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  5. Wow. I never thought I should engage in conversation with people who like the page.  I also did not know I should reply to comments. I am new to marketing on fb! Thanks for the advice!

     

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  6. All great tips, Edmund. I used to thank people for coming to my page and got out of the habit. This makes me realize I need to get back to it. 

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  7. Love these tips, Edmund!

    It's funny how we tend to keep looking for "the next, newest strategy" for fan engagement — when all we need to do is remember some of these basic premises and CONNECT with people instead of just pushing content to them.

    Great post!
     

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  8. Great Tips Edmund! I love number one. It can be hard to keep up but when people are so used to messages like 'I liked your page, like mine.' It can be so nice to receive a genuine welcome/ thank you message. It lets the person know you care and that their action means a lot to you. 

    Number 5, also a great reminder ;-)) Thanks for sharing a great post Edmund!

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  9. Great tips! It is very important to be able to show your appreciation to those who have visited your page by visiting theirs too. When do you find time to visit the pages of your fans?

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  10. The problem I have with engaging some other people's pages is the fact that they do not have their pages attached to their profile.  That is my main destination.  I will physically go to their profiles to repond to them.  Whether they like a post ect.. I make it a rule of thumb to engage at least 1x+ more than what they do to mine.  So If I get a comment I will typically do 2 genuine comments.

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  11. Thank you Edmund. After reading your post, I shared it with a few collegues I thought may benefit!

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  12. thanks for the tips Edmund, will try these out

    Reply

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