So you’ve figured out Facebook and Twitter. You at least have a profile on LinkedIn, even though you haven’t touched it in a year. You’re feeling pretty on top of this social media thing.
And then someone asks, “Do you know how to do Pinterest?”
Before giving in to the urge to throttle this person who has just given you One More Thing to do on social media, take a look at Pinterest.
There are enough reasons you should use Pinterest in your business to fill numerous books – just check Amazon. I’m giving you 7 powerful business-building reasons you should know how to pin on Pinterest.
#1 – It’s New and It’s Growing. Fast!
You’re not the only one just learning how to pin on Pinterest! One of the newer social networks, Pinterest is also one of the fastest growing.
According to a March 14, 2012 article on TechCrunch.com, the number of visitors to the Pinterest site daily is up 145% since the beginning of 2012. In the two years since its launch, Pinterest has more users than Facebook or Twitter did at the 1 to 2 year point after their respective launches.
#2 – Conduct Market Research, Just By Knowing How To Pin on Pinterest!
Without needing to get into a whole lot of analytics, knowing how to pin on Pinterest allows you to conduct market research by simply observing which of your pins are liked and shared the most in near real time. If you want to know what people like most about your brand, this feature alone makes it worth your time to learn how to pin on Pinterest!
#3 – A Picture Speaks A Thousand Words: On Pinterest People Stick Around to Read!
The numbers speak for themselves. According to TechCrunch.com, American Pinterest users spend an average of 1 hour and 17 minutes on the site at a time, compared to Twitter (36 minutes), LinkedIn (17 minutes) or Google+ (6 minutes). For quality engagement, length of time on a site is key, and knowing how to pin on Pinterest delivers the longest time on a social network site.
#4 – Lifestyle Marketing
On social media, experts agree that the best way to engage your ideal customer is not through hard selling, but through engagement. Pinterest’s use of pictures is a natural way to connect with people without appearing too “salesy.” Real Simple magazine and Better Homes and Gardens have learned how to pin on Pinterest for lifestyle marketing. They have created boards with pictures suggesting a lifestyle that their readers might find appealing.
#5 – Easy to Build Relationships
Effective social networking is about engaging with your customers. As Mary Kay Ash, founder of Mary Kay cosmetics used to say, pretend every potential customer is wearing a sign saying, “Make me feel important!” In addition to pinning your own content, take the time to connect with your audience and like their content. If their content would provide value for your audience, re-pin it!
#6 – Pinterest is One of the Few Female-Centric Social Networks
If you have a product or service aimed toward women, you’ve got to know how to pin. On Pinterest, estimates range that from 60-90 percent of users are women, far more than on any other social network.
#7 – Businesses Knowing How to Pin on Pinterest Experience Greater Web Traffic
Earlier I mentioned two magazines that have learned how to pin on Pinterest for maximum reach. Real Simple magazine has used lifestyle marketing so well on Pinterest that the majority of their website traffic now comes from their Pinterest boards. Is your business one that could benefit from this approach?
There’s an old saying that the best time to plant a tree was 20 years ago. The second best time is to plant one today. As a rapidly growing social network, learning how to pin on Pinterest can be a key tool to expanding your business today.
Post a comment: How might you use Pinterest to build your brand?
P.S. If you don't currently have a Pinterest account, feel free to email me at Edmund@edmundslee.com for an invitation to join.