7 Reasons You Should Know How to Pin on Pinterest

7 Reasons For How to Pin on Pinterest

So you’ve figured out Facebook and Twitter.  You at least have a profile on LinkedIn, even though you haven’t touched it in a year.  You’re feeling pretty on top of this social media thing.

And then someone asks, “Do you know how to do Pinterest?” 

Before giving in to the urge to throttle this person who has just given you One More Thing to do on social media, take a look at Pinterest. 

There are enough reasons you should use Pinterest in your business to fill numerous books – just check Amazon.   I’m giving you 7 powerful business-building reasons you should know how to pin on Pinterest.

#1 – It’s New and It’s Growing.  Fast!

You’re not the only one just learning how to pin on Pinterest!  One of the newer social networks, Pinterest is also one of the fastest growing.   

According to a March 14, 2012 article on TechCrunch.com, the number of visitors to the Pinterest site daily is up 145% since the beginning of 2012.  In the two years since its launch, Pinterest has more users than Facebook or Twitter did at the 1 to 2 year point after their respective launches.[1]

#2 – Conduct Market Research, Just By Knowing How To Pin on Pinterest!

Without needing to get into a whole lot of analytics, knowing how to pin on Pinterest allows you to conduct market research by simply observing which of your pins are liked and shared the most in near real time.  If you want to know what people like most about your brand, this feature alone makes it worth your time to learn how to pin on Pinterest!

#3 – A Picture Speaks A Thousand Words:  On Pinterest People Stick Around to Read!

The numbers speak for themselves.  According to TechCrunch.com, American Pinterest users spend an average of 1 hour and 17 minutes on the site at a time, compared to Twitter (36 minutes), LinkedIn (17 minutes) or Google+ (6 minutes).  For quality engagement, length of time on a site is key, and knowing how to pin on Pinterest delivers the longest time on a social network site. 

#4 – Lifestyle Marketing

On social media, experts agree that the best way to engage your ideal customer is not through hard selling, but through engagement.  Pinterest’s use of pictures is a natural way to connect with people without appearing too “salesy.”   Real Simple magazine and Better Homes and Gardens have learned how to pin on Pinterest for lifestyle marketing.  They have created boards with pictures suggesting a lifestyle that their readers might find appealing. 

#5 – Easy to Build Relationships

Effective social networking is about engaging with your customers.  As Mary Kay Ash, founder of Mary Kay cosmetics used to say, pretend every potential customer is wearing a sign saying, “Make me feel important!”  In addition to pinning your own content, take the time to connect with your audience and like their content.  If their content would provide value for your audience, re-pin it! 

#6 – Pinterest is One of the Few Female-Centric Social Networks

If you have a product or service aimed toward women, you’ve got to know how to pin.  On Pinterest, estimates range that from 60-90 percent of users are women, far more than on any other social network. 

#7 – Businesses Knowing How to Pin on Pinterest Experience Greater Web Traffic

Earlier I mentioned two magazines that have learned how to pin on Pinterest for maximum reach.  Real Simple magazine has used lifestyle marketing so well on Pinterest that the majority of their website traffic now comes from their Pinterest boards.  Is your business one that could benefit from this approach?

There’s an old saying that the best time to plant a tree was 20 years ago.  The second best time is to plant one today.  As a rapidly growing social network, learning how to pin on Pinterest can be a key tool to expanding your business today. 

Post a comment:  How might you use Pinterest to build your brand?

P.S. If you don't currently have a Pinterest account, feel free to email me at Edmund@edmundslee.com for an invitation to join.



[1] http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/

10 Comments

  1. Awesome Tips Here Edmund! I really like how Pinterest can drive traffic to your website.  Thanks for sharing!  

    Reply
  2. I love Pinterest!  Thanks for sharing this great content.  

    Reply
  3. Edmund, great info about Pinterest! Thanks for sharing this valuable knowledge with us!
    Sherie recently posted..You are Not BrokenMy Profile

    Reply
  4. I love pinterest and it's a great way to get traffic.. get your picture and words just right and it will spread like wildfire!

    Reply
    • I totally agree Liz! Pinterest is a GREAT way to get traffic AND to get your pictures & words to spread like WILDFIRE!! Love the terminology =)

      Reply
  5. I'm new to Pinterest. There is so much to learn and so many cool things going on at Pinterest that I've actually had to set a timer to end my time….in another room!!
    I especially liked #5 – Easy to Build Relationships. I'm all about adding value to an individual. Thanks for the tips!

    Reply
    • You just put a HUGE smile on my face and a *big chuckle* =D Funny thing is, I used to laugh at setting a timer for things, but now I need to do that ALL THE TIME. It’s awesome to hear that you’re utilizing that technique and that you’re finding Pinterest so useful 🙂

      Reply
  6. It is the high percentage of women on Pinterest that got me started using it to market my self-help memoirs on personal growth through travel. I can pin my own and other people's pictures of the places I travel in my stories and engage those who would love to visit the places I write about. It is fun. I agree it is easy to spend time there.

    Reply
  7. Pinterest is a natural for marketing my business, Pin4Ever, since we provide Pinterest backups and power tools, but I'm sure I'd be using it whatever my business was!  Pinterest is just so fun, as well as effective for engaging with customers!  For those who are marketing, or simply pinning for personal reasons, I encourage and invite you to try Pin4Ever free for a week at http://www.pin4ever.com

    Reply

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