Part 1: How to Add Followers on Twitter

Add Followers on Twitter

Do you want to know how to add followers on Twitter? 

Let’s start by imagining you’re at a party.  Maybe a friend or a spouse invited you – but you don’t really know many people there.  You grab a drink and a snack and start to mingle.  Someone catches your eye and starts a conversation.  What is it most likely to be about?  Small talk.  Introductions.  Getting to know one another and discovering common ground. 

If that’s what you do in person, wouldn’t it be even more important online, when you can’t even see the other person? 

This is like your Twitter profile.  It’s your “Hello, my name is ____” nametag, a glimpse of your face, and a hint of your interests, all rolled up into one.  And when you want to make connections and add followers on Twitter, it’s the most important place to start. 

Not only is it good manners, but it’s just plain smart.  Many professionals who use Twitter for business will not follow someone with incomplete profiles or without a picture.  If you’re trying to grow your number of followers, not having your profile information filled out completely is shooting yourself in the foot.

So let’s go through each section of a Twitter profile and talk about what kind of information you should include and why. 

Completing Your Profile: How to Optimize Your Twitter Profile

#1 – Include a Picture: I can’t stress enough how important it is to include a picture in your Twitter profile.  In most cases, it is best for this to be a picture of you – not your dog, your child, or even your logo.  In a few cases, such as well known large corporations, a picture of a brand logo is okay.  But for most people building a business presence online, a picture of yourself is best.  The profile picture is small – 73 x 73 pixels, so choose wisely.  If possible, be consistent across social media platforms.  You can always change pictures from time to time to allow people to see different sides of you.  But it’s wise to stick with one image across platforms to brand yourself consistently.

#2 – Name:  Use your name – your real name.  If your real name is taken, be creative with an underscore _ , or your middle initial, or your interests.  For instance, my Twitter name includes my middle initial @EdmundSLee.

#3 – Location:  Including a location can be especially helpful if your business is one that relies on talking to people in person. 

#4 – Website:  Include a link to your business website to take advantage of the networking potential of Twitter.  Be sure to include the whole address, starting with the http:// portion.

#5 – Bio:  Second to your picture, the bio is one of the most important – and often overlooked – areas of Twitter. 

Keywords to Use:  Are there common words that describe your business?  Make sure to include one or two of them in your profile.  While clever is fun, clearer is better.  Use key words that apply to your business niche and make it easy for people to find and follow you.  Make sure your keywords are related to what you Tweet about! 

Words to Avoid:  Please don’t include “I follow back” or any variation of it.  Why?  It gives off the impression that you’re only interested in the “numbers game” of trying to get more Twitter followers.  It implies that you aren’t a serious professional trying to grow a legitimate business.  Just don’t do it.    

Links:  Many people include a link to a second social media profile such as LinkedIn in their Twitter bio.  It can be a great way to network with your followers across different social media platforms. 

#6 – To Post (to Facebook) or not to Post (to Facebook): That is the question!  Apologies to Shakespeare for the paraphrase, but this button poses a good question.  On one hand, posting your Tweets to Facebook might be a good way to be more efficient and increase your engagement on both.  If you use a lot of #hashtags, it might not be a good strategy.  Many people don’t like seeing #hashtags in Facebook updates and might think less of you for doing so. 

These six steps will help you create a complete profile that is optimized to help you easily add followers on Twitter.  Stay tuned for next Monday’s post on how to add followers on Twitter simply by adding yourself to Twitter directories!

How can you improve your Twitter profile?  Leave me a comment and a link to your Twitter profile below!   

34 Comments

  1. These 6 tips are excellent for newbies and baby-boomers alike. I love the tip #5 that walks us through an effective bio on our Twitter account. Learned something new tonight, thanks Edmund.

    Reply
    • Awesome to hear Carla. With social media, it’s a constant learning experience as the industry evolves.

      Reply
  2. Wow Edmund! I am so impressed to see how much you have improved your website and the tips is an excellent start up learning how to use Twitter.

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    • Thanks for stopping by Christer. It’s been a journey, but overall, it’s been a very rewarding one. Let me know if you ever have any questions.

      Reply
  3. The #hashtag still leaves me in a quandry. I don't see the harm in using it when I know my post from facebook will go to twitter as well. As with many things in social media, if someone wants to "unfollow me" I know they just weren't my ideal follower.

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    • Exactly. If that happens, then “NEXT”. There are plenty of people out there who are your ‘ideal follower’ and who you will connect with instantly!

      Reply
  4. These are great tips Edmund. I really don't tip to see twitter posts on facebook or vise verse. It is more  efficient  but if people want to see it was it worth it ?  You have to be careful as you said. Really good information ! 
    elizabeth recently posted..Measuring Social Influence: The Klout PhenomenonMy Profile

    Reply
  5. As always great tips to improve our social media presence! I agree with not using terms like 'I follow back' …I have seen them and it was a turn off! Thanks!

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  6. I do not have my keywords in my bio. I will get right on that. I also do not like 'I follow back' and I don't like instant automated replies that try to sell me something.
    Super post Edmund!

    Reply
    • Awesome. Get on those keywords! =D

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  7. Awesome Edmund; always love to learn something from any social media platform especially Twitter, which is not my most favorite one. Love your blogposts Edmund!

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    • Yeah, Twitter can be one of those platforms that a lot of people might not like. My hope is that over time, it might be a little more enjoyable for you? =)

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  8. Edmund I just love your posts. I always learn something and get encouraged when I read something that you suggest that I am doing! Thank you!

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    • You’re welcome Kerry! It sounds like you’re on the right track and engaging with your clients =)

      Reply
  9. Having a picture is important!!  Also, I agree with what you say about not putting certain words in your bio.  As soon as I see "I follow back" or "Team Follow Back" I immediately unfollow or not follow at all!

    Reply
    • Pictures can be so important when you’re trying to add that “personal touch” and build a connection. And yes, I cannot stand anything that says “I follow back” or “Team Follow Back” as well. Seeing those just make me run the OPPOSITE way!

      Reply
  10. Great tips Edmund! Thank you for sharing. 

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  11. Another excellent article, Edmund! That hashtag issue has been of concern for me as well…but honestly, I just can't do it all and so I've decided to embrace it…I schedule all my post in HS and if it has a hashtag and goes to Fb then so be it…no one has fussed so far…who knows what they may be thinking though…

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    • I totally understand your perspective Carl. It’s a juggling act and depending on our schedules, we do what we gotta do..and honestly, it’s okay =)

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  12. Crucial Twitter advice Edmund, thanks. I really like your analogy to a party. If people would treat Twitter more like "real life" they would realize how easy it is to get it right. Your advice not to use words like "I follow back" made me laugh. It's amazing how many people play the #teamfollowback game. Seriously, has anyone seen any financial success with this?!
    Jennifer recently posted..Why Your Online Branding Should Include YOUMy Profile

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  13. Great read and valuable advice. I liked your point about a face pic and hashtags. Thanks Edmund.

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    • You’re welcome Cyril. I’m glad you found Part 1 of the series helpful. Check out the other parts of the series if you haven’t already.

      Reply
  14. Very useful info that validates what I've already been doing. Only started really Tweeting a month ago, and now almost at 90 followers, while I am following around 200 myself. I don't link to my FaceBook, but I have really found my self interacting with people more on Twitter than on Facebook, even though I personally know more of my Facebook friends than my Twitter follows and followers.
    Wayne Cochran recently posted..Give With A Generous HeartMy Profile

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  15. Great teaching am grateful

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  16. Great post, Edmund! I don't follow people without pictures and bio information. Love your points about the picture being of the account holder and not their dog, child, or anything else for that matter. It would have been great to read this post when I was just starting out with twitter. That being said, now is a great time to review my account against the points in your post. Thanks!

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  17. After all this is a very nice site for all.

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  18. Thanks Edmund. I realy liked the “I follow back ” part. Like people we’re beggin to be followd.mayb am wrong. Lk fowrr to Part 11

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  19. Thanks Edmund,

    I can't wait to check out your posts! I have a lot to learn about how to use twitter. I don't know what a Twitter Directory is or where you find them.  Thanks for sharing!

     

     

    Reply

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