Do you want to know how to add followers on Twitter?
Let’s start by imagining you’re at a party. Maybe a friend or a spouse invited you – but you don’t really know many people there. You grab a drink and a snack and start to mingle. Someone catches your eye and starts a conversation. What is it most likely to be about? Small talk. Introductions. Getting to know one another and discovering common ground.
If that’s what you do in person, wouldn’t it be even more important online, when you can’t even see the other person?
This is like your Twitter profile. It’s your “Hello, my name is ____” nametag, a glimpse of your face, and a hint of your interests, all rolled up into one. And when you want to make connections and add followers on Twitter, it’s the most important place to start.
Not only is it good manners, but it’s just plain smart. Many professionals who use Twitter for business will not follow someone with incomplete profiles or without a picture. If you’re trying to grow your number of followers, not having your profile information filled out completely is shooting yourself in the foot.
So let’s go through each section of a Twitter profile and talk about what kind of information you should include and why.
Completing Your Profile: How to Optimize Your Twitter Profile
#1 – Include a Picture: I can’t stress enough how important it is to include a picture in your Twitter profile. In most cases, it is best for this to be a picture of you – not your dog, your child, or even your logo. In a few cases, such as well known large corporations, a picture of a brand logo is okay. But for most people building a business presence online, a picture of yourself is best. The profile picture is small – 73 x 73 pixels, so choose wisely. If possible, be consistent across social media platforms. You can always change pictures from time to time to allow people to see different sides of you. But it’s wise to stick with one image across platforms to brand yourself consistently.
#2 – Name: Use your name – your real name. If your real name is taken, be creative with an underscore _ , or your middle initial, or your interests. For instance, my Twitter name includes my middle initial @EdmundSLee.
#3 – Location: Including a location can be especially helpful if your business is one that relies on talking to people in person.
#4 – Website: Include a link to your business website to take advantage of the networking potential of Twitter. Be sure to include the whole address, starting with the http:// portion.
#5 – Bio: Second to your picture, the bio is one of the most important – and often overlooked – areas of Twitter.
Keywords to Use: Are there common words that describe your business? Make sure to include one or two of them in your profile. While clever is fun, clearer is better. Use key words that apply to your business niche and make it easy for people to find and follow you. Make sure your keywords are related to what you Tweet about!
Words to Avoid: Please don’t include “I follow back” or any variation of it. Why? It gives off the impression that you’re only interested in the “numbers game” of trying to get more Twitter followers. It implies that you aren’t a serious professional trying to grow a legitimate business. Just don’t do it.
Links: Many people include a link to a second social media profile such as LinkedIn in their Twitter bio. It can be a great way to network with your followers across different social media platforms.
#6 – To Post (to Facebook) or not to Post (to Facebook): That is the question! Apologies to Shakespeare for the paraphrase, but this button poses a good question. On one hand, posting your Tweets to Facebook might be a good way to be more efficient and increase your engagement on both. If you use a lot of #hashtags, it might not be a good strategy. Many people don’t like seeing #hashtags in Facebook updates and might think less of you for doing so.
These six steps will help you create a complete profile that is optimized to help you easily add followers on Twitter. Stay tuned for next Monday’s post on how to add followers on Twitter simply by adding yourself to Twitter directories!
How can you improve your Twitter profile? Leave me a comment and a link to your Twitter profile below!