I’ve been posting a lot lately about LinkedIn, but I think it’s safe to say that this social platform that has historically been seen as more challenging to use is trying to breathe new life into their reputation.
You know that one of the best ways to improve your own brand’s visual impact is to include visuals in your branding. LinkedIn has made this easier for brands to achieve by adding an area for a custom background to user profiles, along with increasing the size of the profile picture.
LinkedIn Custom Background Dimensions
The LinkedIn custom background is a large cover image like you’d see on Facebook or Twitter. Specifically, the dimensions of the new custom background are 1400 x 425 pixels, with the larger profile picture size being 400 x 400 pixels.
The new LinkedIn custom background will be made available to all users, though Premium users are getting it rolled out to their profiles first. Another bonus for Premium users is that they’ll have access to a gallery of images to choose from, while free users will need to create their own or stick with the blue gradient default background.
Is the Premium Service Worth It?
Clearly, LinkedIn is using this as one way to try to add value to the Premium experience. One difference you’ll notice if you’re a free user is that when you view a Premium user’s profile, the top will have a dark gray bar across the top that recommends upgrading to be able to see the full photo. This seems curious, since it basically is penalizing the premium user by making this portion of the photo less visible. Either way, don’t put anything essential in this portion of your custom background.
LinkedIn is not putting restrictions on the content in the custom backgrounds. So, you can use this for images as well as calls to action as makes sense for your brand. A word of caution, though. LinkedIn is perceived as a more professional network. While spammy techniques aren’t appreciated anywhere, they’ll really stand out as tacky in the midst of a more sophisticated environment like LinkedIn.
Where You Won’t See Custom Backgrounds Yet
For the time being, the backgrounds are only available on the desktop version of LinkedIn and aren’t showing up when viewing LinkedIn on mobile devices (smartphone or tablet) just yet. LinkedIn has not yet confirmed whether or not this will be phased in or not.
What are your thoughts? What will you be adding for your custom background on LinkedIn? (Or are you ready to outsource this graphic design need? ) Leave a comment below!