When it comes to SEO for Twitter or other social media platforms, there used to be a sense that each was its own specialty, with unique strategies designed to increase your online exposure for maximum marketing benefit.
But in reality – they're more like two different sides of the same coin.
Without either of them, the other isn't as effective as it can be.
But using SEO and social media marketing together can net you the maximum amount of traffic and boost your conversion like nothing else.
How SEO for Twitter Can Boost Your Traffic and Increase Conversions
Use keywords, not just concepts.
Many social media strategists will tell you to produce content that your followers are interested in. But if you take it a step farther and strategically include keywords in the content of your Tweets, you'll be gaining maximum SEO for your Twitter efforts.
What are your ideal customers and followers searching for on Twitter that you want to be found for? Include those words as hashtags in your Tweets. Also think about the phrases you use often in your niche – those are worth including in your Twitter content as well.
More on keywords and SEO for Twitter
Another way to boost the effectiveness of your SEO for Twitter strategy is to look at your blog posts and the keywords they're optimized for. Use those keywords in your Tweets promoting your posts. As those Tweets are shared and engaged with, you'll gain SEO value for that post from it.
Tweet smarter, not harder
Given how many messages people receive on a daily (hourly!) basis via multiple social media channels, standing out isn't just about being loudest. It's about tweeting at the right time and place for your Tweet to stand out and be relevant.
There are a few ways to do this. You can analyze your past Twitter data to find out when your Tweets typically get the most engagement, via replies, favorites or shares. One such tool that helps you do this is Tweriod. It analyzes your Tweets and your followers' Tweets and lets you know when your Tweets get the most exposure.
You can also take a look at a tool like TrendSpotter to connect with larger trends on Twitter and make that interest work for you. Many marketers do this during popular events, for instance. During the Olympics last year, brands used hashtags related to the Olympics to gain attention while the world was interested in the Games. The same thing happened during the 2012 US Presidential election.
Optimize your profile with keywords
Do you see a theme here with the mention of keywords? Your Twitter profile is another place that you should use keywords judiciously (individual words or phrases) to make your profile more likely to be found by someone searching for your products or services. If you have a link to your site in your profile (you should), optimizing your profile for keywords that are similar to your website's keywords also increases the SEO value of that link.
How do you use SEO and Twitter together to be found by your customers and prospects online? Leave a comment below!