How to Use LinkedIn Company Pages to Connect With Your Ideal Customer

linkedin company page

"I wouldn't like any more customers for my business," said no entrepreneur ever.

Okay, so maybe it's a bad paraphrase of the ever present e-cards out right now, but I hope you get what I'm saying. If you're an entrepreneur, especially if you're just starting out, one of the questions you are always looking for the answer to is this: "How can I improve my marketing?"

It's easy to think of marketing as a complicated activity (there are college degrees in marketing, for goodness sake). But honestly – marketing is the act of finding your ideal customer and sharing information about your products and services. It's as simple as that.

Now, I don't know about you, but when I begin prospecting to find an audience of people who are likely to be interested in my services, I want to connect with businesses and business people who understand the value my services provide to their organization. And that value can be measured a number of ways, including by increased revenues. I'd imagine that like me, you want to approach businesses and business owners whose appreciation for your value includes the ability to pay a fair market value for your knowledge and experience.

One way to be more confident that you're finding an ideal client ready to pay fairly for your services is simply to go where the money is. And on social media, that means getting comfortable with LinkedIn.

According to some estimates, there are over 150 million users on LinkedIn, and the average salary of a LinkedIn user is around $100,000 per year. Even if your product or service appeals to only 1% of LinkedIn users, this still puts you in a very strong position from an earnings standpoint.

For many people, LinkedIn is seen as a "set it and forget it" place to park your resume and hope it's seen by a recruiter looking for your particular skill set and experience. This couldn't be farther from the truth.

Recently, LinkedIn released a feature called Company Pages to help businesses better communicate with their ideal customers, employees, prospects, vendors, and peers on LinkedIn. A LinkedIn Company page is an ideal place to communicate a wide variety of information with that rich audience I just mentioned. You can post information about your niche, new research, job opportunities, updates from your company blog, company culture tidbits, and much, much more on your LinkedIn Company Page. And all of these kinds of updates can position your company (and you) as a leader in your industry.

No matter your business size, you can create a LinkedIn Company Page and let the power of this tool help boost your ability to network in your field. Here's how:

3 Tips for Creating a LinkedIn Company Page

#1 – Create and complete your profile

If you've read any of my articles over time, you'll notice that this is always the first step for any business or individual on any social media platform. Why? It's simple. First impressions matter. If you don't care enough to complete your profile, not only will you lose out on networking possibilities, but prospects who do manage to find you will assume you don't pay attention to the details of your business. They'll find your competitor who does.

#2 – Find followers

Once again, this is like many other social media profiles. In order to be seen as a thought leader in your niche, people need to follow you. Encourage people you already work with to follow your company on LinkedIn. Follow company pages of peer organizations in your niche. Send a message to your existing customers and prospects, encouraging them to follow your Company Page on LinkedIn.

#3 – Post relevant and value-added updates

Posting content that is useful to your audience is the number one way to be seen as a thought leader in your niche. Broadcasting updates that are all about you (your company, your business, your products, your sales, etc.) is a sure-fire way to be tuned out.

Are you using LinkedIn company pages to provide more exposure for your business? What do you think? I'd love to know – leave a comment below!

23 Comments

  1. As usual another useful article. I will be looking into the Linkedin company pages to be sure I am present there as well. All in all social media can keep a person very busy just keeping up with it.

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    • There is ALWAYS more than enough social media to keep us busy!

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  2. Hi Edmund, this article is definitely inspiring to spend more time on Linkedin and offers some excellent tips. I'm currently only using Linkedin personal profile and haven't yet set up a company page but am considering doing so.  Do you have a company page? I tried to search for it and couldn't find it. I would love to follow you. Thanks!

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    • Yes Shirley. Just sent you a message through LinkedIn. Hope that helps!

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  3. Great suggestions Edmund as always…you teach me something every time.

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    • Lisa, glad I could help 🙂

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  4. Your #1 tip is one so many overlook…great stuff, Edmund!

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  5. This was great Edmund! I'm with you: 'when I begin prospecting to find an audience of people who are likely to be interested in my services, I want to connect with businesses and business people who understand the value my services provide to their organization.' Connecting with like minds on LinkedIn (where the money is) just makes good sense. Guess I'll have to get my company page together now! Thanks.

    Dawn Lanier recently posted..8 Great Ways for Business Owners to Connect with Customers on PinterestMy Profile

    Reply
    • There’s a whole lot of potential on LinkedIn, especially when it comes to connecting with decision makers.

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  6. Thanks for this Edmund! Definitely clarifies the value of LinkedIn for me!

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  7. Edmund, thank you for this article. I have a personal profile on LinkedIn but not a company page. I definitely haven't been giving LinkedIn the time and attention that it deserves. Thanks for the tips!
    Sherie recently posted..Comparing Yourself to Other People? Stop!My Profile

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  8. I have finally begun becoming more active on LinkedIn. Happy to read more information to make it better. Thanks Edmund!

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  9. Edmund you reminded me that I always forget to post on LInkedIn … thanks!

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  10. Me and Linkedin still not friends…lol…gotta change that one day soon…thanks for keeoing the valuable info flowing!

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    • Love that description “me and Linkedin still not friends”. LinkedIn can be a little “bland” at times, but yet a very POWERFUL resource.

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  11. Great information, Edmund. I didn't even know about LinkedIn pages…now that I do, I'll be completing mine soon. Thanks for helping The Fiery Grandma stay on top of her social media marketing platforms.

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  12. edmund,

    This is a great post. I have also found that manybdo not know about some of the advanced features they can use on Linkedin company pages

    K

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  13. Thank you for the insight,I will follow it up closely!

    Reply
  14. "I wouldn't like any more customers for my business," said no entrepreneur ever. Love that. I'm going to pass it on, crediting you of course. Lots of good info on making good use of Linkedin. Thank you.

    Reply
    • You’re welcome! And sure! Feel free to pass it on! 🙂

      Reply

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