"I wouldn't like any more customers for my business," said no entrepreneur ever.
Okay, so maybe it's a bad paraphrase of the ever present e-cards out right now, but I hope you get what I'm saying. If you're an entrepreneur, especially if you're just starting out, one of the questions you are always looking for the answer to is this: "How can I improve my marketing?"
It's easy to think of marketing as a complicated activity (there are college degrees in marketing, for goodness sake). But honestly – marketing is the act of finding your ideal customer and sharing information about your products and services. It's as simple as that.
Now, I don't know about you, but when I begin prospecting to find an audience of people who are likely to be interested in my services, I want to connect with businesses and business people who understand the value my services provide to their organization. And that value can be measured a number of ways, including by increased revenues. I'd imagine that like me, you want to approach businesses and business owners whose appreciation for your value includes the ability to pay a fair market value for your knowledge and experience.
One way to be more confident that you're finding an ideal client ready to pay fairly for your services is simply to go where the money is. And on social media, that means getting comfortable with LinkedIn.
According to some estimates, there are over 150 million users on LinkedIn, and the average salary of a LinkedIn user is around $100,000 per year. Even if your product or service appeals to only 1% of LinkedIn users, this still puts you in a very strong position from an earnings standpoint.
For many people, LinkedIn is seen as a "set it and forget it" place to park your resume and hope it's seen by a recruiter looking for your particular skill set and experience. This couldn't be farther from the truth.
Recently, LinkedIn released a feature called Company Pages to help businesses better communicate with their ideal customers, employees, prospects, vendors, and peers on LinkedIn. A LinkedIn Company page is an ideal place to communicate a wide variety of information with that rich audience I just mentioned. You can post information about your niche, new research, job opportunities, updates from your company blog, company culture tidbits, and much, much more on your LinkedIn Company Page. And all of these kinds of updates can position your company (and you) as a leader in your industry.
No matter your business size, you can create a LinkedIn Company Page and let the power of this tool help boost your ability to network in your field. Here's how:
3 Tips for Creating a LinkedIn Company Page
#1 – Create and complete your profile
If you've read any of my articles over time, you'll notice that this is always the first step for any business or individual on any social media platform. Why? It's simple. First impressions matter. If you don't care enough to complete your profile, not only will you lose out on networking possibilities, but prospects who do manage to find you will assume you don't pay attention to the details of your business. They'll find your competitor who does.
#2 – Find followers
Once again, this is like many other social media profiles. In order to be seen as a thought leader in your niche, people need to follow you. Encourage people you already work with to follow your company on LinkedIn. Follow company pages of peer organizations in your niche. Send a message to your existing customers and prospects, encouraging them to follow your Company Page on LinkedIn.
#3 – Post relevant and value-added updates
Posting content that is useful to your audience is the number one way to be seen as a thought leader in your niche. Broadcasting updates that are all about you (your company, your business, your products, your sales, etc.) is a sure-fire way to be tuned out.
Are you using LinkedIn company pages to provide more exposure for your business? What do you think? I'd love to know – leave a comment below!