Happy birthday, Pinterest! Released to the public three years ago this month, Pinterest has grown leaps and bounds over the years.
To date, about 70 million people – 80% of them women – use Pinterest. The site gets about 2.6 billion (yes, that’s “billion” with a “b”) page views each month. Interestingly enough, there are only 500,000 business accounts on Pinterest, so if your ideal client is a woman, then Pinterest is definitely something you should consider.
If you haven’t yet taken the Pinterest Plunge, here’s a quick tutorial on setting up your account, creating your first pins, and several tips on how to use it for business.
#1 – How to do Pinterest: First, some terminology
Pinterest is just like a corkboard in your office where you post items for inspiration or fun – except now, you can share it with the world, not just your office mates. Below are some common terms.
PIN: An image added to Pinterest for the first time. It can be linked from a web page or uploaded from a computer.
REPIN: After an image is pinned, it can be “re-pinned” by other Pinterest users. This is like a Facebook share or a Twitter retweet – if it is “re-pinned” a lot, it goes viral. Re-pinning lets you share something you like with your friends on Pinterest.
BOARD: All pins are located on boards. Pinterest creates a few boards for you as defaults, but you can change or delete them. Many people choose to organize boards by theme.
#2 – How to do Pinterest: How to Create a Business Account
This is amazingly simple to do. First, you want to go to https://www.pinterest.com/business/create/. Next, you want to choose a business type (which can be changed later), input your own name, email and password. You add your business name, a Pinterest user name, an image (logo or professional portrait), a description for your profile and website address. And just like that, you’re ready to roll. Or pin, as the case may be!
#3 – How to do Pinterest: How to Follow Users
FOLLOW: When you join Pinterest, you’ll want to begin following users, whose boards and pins will appear on your home page. You can choose to follow individual boards, or you can follow all of a user’s boards at once.
#4 – How to do Pinterest: Bookmarklet to Pin Images without a “Pin-It” button
More and more websites are including “Pin-It” buttons on their websites to make it easier for people to pin the images to their Pinterest boards. If you’re on a site without a “Pin-It” button, Pinterest offers a bookmarklet that you can click to add images from sites without such a button.
#5 – How to do Pinterest: Price a Product
Do you have images of products for sale on your Pinterest boards? Add a dollar sign and the price to the item’s description and it will automatically appear in the Gifts section on Pinterest. (P.S. Remember, at the end of the day, Pinterest is about building and establishing relationships with others.)
#6 – How to do Pinterest: Using the Search Bar
Looking for a specific type of image? In the search bar at the top, type in what you're looking for and the results will show. You can also search by general theme as well, such as “inspiration” or “motivation.”
#7 – How to do Pinterest: Look for the Source
If you find a pin that catches your eye, click on the pin itself to get to the originating site. Along the way, who knows, you just might find some great people to meet and connect with!
#8 – How to do Pinterest: Collaborate on a Board
If you’re planning an event that requires collaboration or contribution from different people, or perhaps you just want to create a group with common interests, Pinterest is your tool! Click on a board’s “edit page” button and add fellow users as contributors. (Note: You have to be following at least one of each of the other users’ boards to be able to add them as a contributor.)
#9 – How to do Pinterest: Videos
Videos are hugely popular, so go ahead – pin that YouTube or Vimeo video to a board! It will be embedded within the Pin.
These tips will get you started on pinning for your business. Pinterest also has a “best practices” guide for business that you can download by clicking here.
How about you? Are you on Pinterest? I’d love to hear how you’re using it for your business. Please add your comments below.