One of the most common questions I get from people is the question of “How often should I be posting to my Fan Page on Facebook?” From my experience, many people want a magic formula that
guarantees success. However, like many things about owning and marketing a business, it’s just not that simple, and if you try to treat it simplistically, your results will suffer.
It’s difficult to give a one size fits all answer to this question, because each person, business, and audience is different. I can tell you that the answer is more than once a day, and it may be as high as hourly depending on your audience. Some audiences want more frequent interaction, while others want fewer posts that they engage more deeply with.
Many experts in Facebook marketing suggest a minimum number of posts in the range of 4 to 6. Again, one of the most important things you want to account for is how interactive and responsive your fans are with your content. Test and see if more frequent posting results in higher percentages of interaction, or if you notice your number of “likes” starting to drop off as you post more frequently. This can give you an idea as to the number of posts your fans want to see from you.
Of course, regardless of how many posts you put up, be sure to spread them out throughout the day. Again, your mileage may vary, but for the most part, people would prefer your posts to be spread throughout the day. For starters, given that your audience likely spans multiple time zones, your fans are likely to be using Facebook at different times of the day. This may matter less thanks to Facebook’s recent change in the form of Story Bump and Last Actor. However, most people still would prefer to have your content dripped throughout the day rather than have it all come at once like a fire hose.
So with that said, are you taking time to review your Facebook Fanpage either on a daily or weekly basis? Be sure to take some time to analyze what content results in the highest levels of engagement. Also, you want to determine what frequency gets the best response as well. Based on this, you can develop your posting plan accordingly.