How Often Should You Post On Facebook?

how to post on facebook

One of the most common questions I get from people is the question of “How often should I be posting to my Fan Page on Facebook?” From my experience, many people want a magic formula that 

guarantees success.  However, like many things about owning and marketing a business, it’s just not that simple, and if you try to treat it simplistically, your results will suffer.

It’s difficult to give a one size fits all answer to this question, because each person, business, and audience is different. I can tell you that the answer is more than once a day, and it may be as high as hourly depending on your audience. Some audiences want more frequent interaction, while others want fewer posts that they engage more deeply with.

Many experts in Facebook marketing suggest a minimum number of posts in the range of 4 to 6. Again, one of the most important things you want to account for is how interactive and responsive your fans are with your content.  Test and see if more frequent posting results in higher percentages of interaction, or if you notice your number of “likes” starting to drop off as you post more frequently. This can give you an idea as to the number of posts your fans want to see from you.

Of course, regardless of how many posts you put up, be sure to spread them out throughout the day. Again, your mileage may vary, but for the most part, people would prefer your posts to be spread throughout the day. For starters, given that your audience likely spans multiple time zones, your fans are likely to be using Facebook at different times of the day. This may matter less thanks to Facebook’s recent change in the form of Story Bump and Last Actor. However, most people still would prefer to have your content dripped throughout the day rather than have it all come at once like a fire hose.

So with that said, are you taking time to review your Facebook Fanpage either on a daily or weekly basis?  Be sure to take some time to analyze what content results in the highest levels of engagement.  Also, you want to determine what frequency gets the best response as well.  Based on this, you can develop your posting plan accordingly.  

28 Comments

  1. I know that when I don't see a page in my feed a couple times during the day I don't think they are really there. I get interaction all throughout the day so I go with the hourly method since I have people from all over. You are perfectly right in checking to see, but we all know that once a day is just NOT gonna cut it! Great post!

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    • Thanks Heather! 

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  2. I trypically post 7-12 times a day on FB. I have used my analytics to gage when my page is the most active and I post every hour during that time of day. As you  wisely said though, this might not be the perfect fit for everyone. It works for me right now, but I am also rechacking my statistics on a regular basis incase I need to change it up. 

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    • Glad to hear that things are working fine on your end. Keep it up!

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  3. Once again Edmund, you deliver a valube aricle on social media. I admit I need to do a better job of reviewing and seeing the articles that are getting the best response so I can better monitor my posting frequency.

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    • Thanks! I hope this article helped you in every possible way. 

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  4. I like your tips, will test it out, thanks for posting. I love your graphic!

     

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    • Thanks! Looking forward to seeing you implement it!

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  5. Edmund,

    Great and informative article.  I am learning so much from your posts.

     

    sandy

     

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    • Thank you Sandy! I really appreciate it!

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  6. Ah yes, the how many times to post/when to postquesions. Oh how I wish there was a magic formula. Like you said, all we can do is try, check our results, and tweak our strategy based on our findings.

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    • Yeah. There's no standard formula. All we can do is to test and find out what works for us.

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  7. This is a difficult question to answer across the board since everyone's business and audience is a bit different.  I think you're right on when you say you need to be reviewing your stats and insights regularly and testing to see what the best frequency is for your particular audience.

    Thanks for the good tips.

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    • You're very much welcome Cathy!

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  8. I was posting twice a day on Facebook with so-so results. Then my coach challenged me to post six times a day. I grumbled and moaned and groaned and just did it. Within a week, my engagement rose 250%.  But I think frequency is just part of the equation. You have to have quality content for engagement. 

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    • Yup! Quality is a big factor as well! Thanks for pointing that one out, Jackie.

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  9. I have to admit to being pretty poor on Facebook. Twitter is definately my platform of choice. I do however intend to make more of an effort with Facebook.

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    • That's good! Looking forward to hearing how it goes. =)

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  10. I agree wholeheartedly that posting more often brings more engagement.  I am SO glad the it's easier to schedule posts on Facebook now – it's a big time-saver.
     

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    • I agree! It's less time consuming now than before. =)

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  11. I will try posting more often for better engagement.  thank you!

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    • Good decision! =)

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  12. An area I definitely need to work on is posting more. Great reminder. Thanks Edmund.

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    • Welcome!

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  13. Great information! Posting often indeed brings positive results. How often is the most effective for you?

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    • Right now, I have around 6-8 posts per day. How about you? 

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  14. Yeap.. it's huge and if you stip you will lose ground! Excellent tips as always Edmund!

    Reply
    • Thanks Elizabeth! I really appreciate it!

      Reply

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