Pinterest is a beautiful thing.
Unless you need to search it.
As visual forms of social media go, it really is a thing of beauty – a rich collection of pin boards, updated by people all over the world. You could find anything there.
As long as you can answer “how do I search on Pinterest?”
Like any other search engine, Pinterest cannot “see” the content of the picture in any meaningful way. Unlike any other search engine, it has no ability to reference the title of a picture to determine its content. Even if the names of the pictures give specific descriptions, Pinterest doesn’t read file names. Hence it has no clue that one picture is a lovely wedding dress and the other is a still photo of your garage band.
Pinterest relies on pinners choosing appropriate categories for their pictures, in addition to using the pin description field to tell it what a photo is all about.
There are two main ways to search on Pinterest, and I’ll describe those in a minute. I’ll also talk about some of the techniques you can use to improve your own descriptions, making your own pins and boards more visible to more people who might be asking, “how do I search on Pinterest?”
- At the top left of the Pinterest screen is a text box with a magnifying glass. This is the search box. Enter the word you want to search and click the magnifying glass. Think of variations just in case someone else used a different term. For example, if you are thinking of wedding ideas, look under wedding, reception, bridal, etc.
As a business owner, you can help improve the search abilities of Pinterest while at the same time increasing Pinterest’s value to your own business with the following tips for improving the search ability of your own pins and boards.
#1 – Use Keyword-Rich Descriptions.
Don’t keyword stuff, but do use a few well chosen keywords that reflect broad ways people might search for your picture on Pinterest and the content it is linked to.
Double check after you’ve pinned an image to make sure the description reflects the keywords you want it to. The Google Chrome “Pin-This” menu accessed by right clicking on an image does not automatically give you the option to add a description. Instead, it pulls the keywords for your website. This isn’t the best way to use Pinterest to drive traffic to your blog!
If a pinned image links to your site, you’ll want to go back to the image once it’s on your pinboard and add a relevant, keyword-rich description for it.
This leads me to…
#2 – Use Blog Titles For Images Connected To Your Blog
This works well if you are writing strong headlines for your blog posts (and you’ll want to work on writing stronger headlines if need be). Include your blog post title in the pin description before pinning it to one of your boards. This gives you greater visibility for your blog as your pin is repinned.
Pinterest can be a great way to connect with people in a very visual format. Are you pinning yet? What do you think of how to search on Pinterest? Have you found the search function helpful or frustrating? Leave a comment below!