How would it improve your business's ability to function if you could connect with people via video, broadcast to an unlimited number of users, share your screens and slides, and add special effects for fun or emphasis?
How would it help if this were easy to use? Recordable? Easy to share via You Tube with just a click? And even better, what if this was free, not yet another paid service each month?
Google+ Hangouts gives you all of these capabilities – and more. Initially when Google+ introduced their Hangouts, you could only video chat with 9 people at the same time. Larger businesses could use Google+ Hangouts on Air, which allowed them to broadcast to an unlimited number of people, but it was reserved for larger businesses.
The Hangouts on Air feature has been released for all Google+ users, making this powerful video conferencing and broadcasting tool an amazing solution to reach people via video easily and for free.
But maybe you aren't sure how you'd use Google+ Hangouts. Here are some ideas for how you might use Google+ Hangouts to improve your communication and reach in your business.
7 Ways Your Business Can Use Google+ Hangouts Today
#1 – Connect your team
In this networked, online, social world, you may have people working with and for you all over the globe. By using Google+ Hangouts and limiting them to specific people from your circles, you have a simple and efficient way to connect with your employees or contractors who work from home in real time.
#2 – Offer information, teaching, demos to your customers
If your customers could benefit from seeing you demonstrate your product or service to others, Google+ hangouts are a great way to provide this. Does your business teach classes on a skill? Set up a Google+ hangout for existing or prospective customers. They'll appreciate that you've provided such great customer service!
#3 – Repurpose your content via You Tube
Google+ hangouts can easily be recorded and published straight to your You Tube account, doubling your online presence easily without doubling your workload! Can you see how this could boost your online reach so easily?
#4 – Connect with influencers
You probably have a good idea of who your influencers are by this point (if you've done your homework for finding more targeted Twitter followers, your list of influential followers might be a good place to start). Look out for when your targeted influencers are hosting public Hangouts and jump in. One great resource for finding out when hangouts hosted by your influencers are happening in real time is Hangout Canopy an extension for the Google Chrome Browser.
#5 – Use Google apps to increase versatility
Some of the Google apps that can be used during a Hangout include SlideShare (slide-based presentation sharing tool)
Cacoo (collaborative drawing software allowing free-form or template-based diagrams)
#6 – Live stream your Hangout on Air via your website
This is amazing – you can live stream your Hangout+ to your website simply and easily, without needing to know coding at all. Simply cut and paste the embed code into your blog or website to expand your reach even more.
#7 – Instant Customer Service
No more jokes about outsourced customer service provided by agents you can't understand – Google+ Hangouts give any size business the opportunity to create a live customer service desk and answer questions on the spot.
Have you used Google+ Hangouts yet? How have you used this tool to improve your business's ability to communicate? I'd love to hear – leave a comment below.