Google+ Hangouts: 7 Tips to Boost Your Business’s Communication (Free!)

google plus hangouts

How would it improve your business's ability to function if you could connect with people via video, broadcast to an unlimited number of users, share your screens and slides, and add special effects for fun or emphasis?

How would it help if this were easy to use? Recordable? Easy to share via You Tube with just a click? And even better, what if this was free, not yet another paid service each month?

Google+ Hangouts gives you all of these capabilities – and more. Initially when Google+ introduced their Hangouts, you could only video chat with 9 people at the same time. Larger businesses could use Google+ Hangouts on Air, which allowed them to broadcast to an unlimited number of people, but it was reserved for larger businesses.

The Hangouts on Air feature has been released for all Google+ users, making this powerful video conferencing and broadcasting tool an amazing solution to reach people via video easily and for free.

But maybe you aren't sure how you'd use Google+ Hangouts. Here are some ideas for how you might use Google+ Hangouts to improve your communication and reach in your business.

7 Ways Your Business Can Use Google+ Hangouts Today

#1 – Connect your team

In this networked, online, social world, you may have people working with and for you all over the globe. By using Google+ Hangouts and limiting them to specific people from your circles, you have a simple and efficient way to connect with your employees or contractors who work from home in real time. 

#2 – Offer information, teaching, demos to your customers

If your customers could benefit from seeing you demonstrate your product or service to others, Google+ hangouts are a great way to provide this. Does your business teach classes on a skill? Set up a Google+ hangout for existing or prospective customers. They'll appreciate that you've provided such great customer service! 

#3 – Repurpose your content via You Tube

Google+ hangouts can easily be recorded and published straight to your You Tube account, doubling your online presence easily without doubling your workload! Can you see how this could boost your online reach so easily? 

#4 – Connect with influencers

You probably have a good idea of who your influencers are by this point (if you've done your homework for finding more targeted Twitter followers, your list of influential followers might be a good place to start). Look out for when your targeted influencers are hosting public Hangouts and jump in. One great resource for finding out when hangouts hosted by your influencers are happening in real time is Hangout Canopy an extension for the Google Chrome Browser.

#5 – Use Google apps to increase versatility

Some of the Google apps that can be used during a Hangout include SlideShare (slide-based presentation sharing tool)

google hangouts slideshare

Cacoo (collaborative drawing software allowing free-form or template-based diagrams)

google hangouts cacoo

#6 – Live stream your Hangout on Air via your website

This is amazing – you can live stream your Hangout+ to your website simply and easily, without needing to know coding at all. Simply cut and paste the embed code into your blog or website to expand your reach even more. 

#7 – Instant Customer Service

No more jokes about outsourced customer service provided by agents you can't understand – Google+ Hangouts give any size business the opportunity to create a live customer service desk and answer questions on the spot. 

Have you used Google+ Hangouts yet? How have you used this tool to improve your business's ability to communicate? I'd love to hear – leave a comment below. 

 

 

31 Comments

  1. Sounds awesome!  Still have a bit of hesitation to implement – I find even the basics tricky…l but could just be me!  will definitely give it a go to get up a conference in the near future!  great job!

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  2. Great tips ! I am learning alot about Google + hangouts. Thanks for sharing!

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  3. Some great tips, Edmund!

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    • Thanks Kim! Appreciate it!

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  4. Great information Edmund! I am getting the hang of this more and more thanks to your awesome tips! Thanks!

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  5. This is helpful … one of my 2013 goals is to create a Secret Society of Happy People Hangout … by August for Happiness Happens Month.

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  6. i am getting excited to try Google +. I mentioned before I am trying to master a few others first and I believe I will be moving into this soon….(I am making good headway with the others 🙂

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    • Good decision. Google+ is a good one to get into when you eventually do Suzanne. See you on there.

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    • Glad that it came in handy Sherie. Looking forward to seeing you implement it!

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  7. The idea of a live stream hangout via your website sounds intriguing. Have you tried it yet Edmund? Still learning about hangouts in general. Thanks for your tips!

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    • Yes, I’ve tried the live stream hangout via website before. I tried it a few months back. It takes some getting used to if you’re still new to video 🙂

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  8. Perfect – I've been wondering about Google+ Hangouts, and you've given me just the information I needed. Thanks Edmund for another great post!
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    • You’re welcome Dawn. Keep me posted and looking forward to seeing you on there.

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  9. Thanks for the overview of Hangouts, Edmund! I've been wanting to do more video and live sharing this year, and this sounds like the perfect way to jump right in.

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    • You’ll love the features Helena. They’re amazing!

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  10. Thanks for this resource on hangouts.  I am a bit shy with video, but I will not say "never" . 

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    • I completely understand Susan. My commitment for 2013 is to be on video MORE 🙂

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  11. This is amazing information about Google Plus Hangouts, Edmund. Although I'm not at a point to use this I am amazed at the value it can bring soon one day. Thanks for another great article packed with business building tools.

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    • When you have a chance, try them out. Not only are they fun, but they’re also a great way to connect!

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  12. Really excited about using Google hangouts this year — Thanks for another great article Edmund!

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  13. Thanks for all your great tips. learning more and more about Google +

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  14. Thank you Edmund! After Kim's webinar last night, I guess I should get a move on ;).  Can you explain a bit more about the 'canopy'?

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  15. Great information Edmund.  I plan on live streaming our regular workshops and facilitating multiple client coaching sessions with Google+.  Can't wait to try it!  For some reason, I keep getting error messages when I try to join a hangout or start one.  Any ideas on that?

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    • Hmm, not sure. Could be a variety of things. I would try a different browser (ex: chrome, firefox), clear your cache/cookies, and lastly, if you’re still having issues, get in touch with the Google people 🙂

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  16. Are there other ways I can find out when Hangouts are going on; other than Canopy? I don't use Google chrome (yet).

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  17. Good piece of really useful information. Thanks for the post.

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    • Your welcome!

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