Google Communities: The #1 Reason You’re Going to Start Loving Google+

google+ communities

Did you hear the news about Google+? A few pieces of information came out last week, not to mention a new feature, and I think this is going to change the way many people feel about using Google+.

Now I know that there are a lot of people who think it's not their favorite service. It's still kind of clunky. It's different than the other services. And, since it wasn't the first social service, it doesn't have early adopter strategy.

And I'll be totally honest here – Google+ hasn't been my favorite social media platform either.

Surprised? I know I've shared information on how to better organize your connections on Google+ using circles (and I'll be revisiting that before too long because Communities is going to change that, I think). But in all honesty, until now, I've shared many people's reluctance to use Google+ because it felt like "one more thing," and not something that added a different kind of value in the way LinkedIn adds a more professional touch, Facebook a more personal view, Pinterest gives emphasis to pictures, etc.

In the last week, Google+ released statistics about its active user numbers that doesn't exactly support a view of it as a ghost town. The most surprising number was that there are around 135 million active users in the stream – which isn't that far behind Twitter's claim of over 140 million users who are active.

And with communities, Google+ has come up with a feature that has made their platform much more social friendly, in my opinion, and here's why.

Most people have been connecting with like-minded people on Google+ and arranging them into circles. They tried to keep people organized according to interest by using Circles, which worked – to a point. But it still wasn't a way of encouraging cross talk between people within a Circle. And cross talk is one of the key things that distinguishes a community – there's not just broadcasting from one user to others, but also discussion on topics and posts among the members of the group.

By creating Communities, Google+ has listened to user feedback and created the ability to create both public and private communities organized by topical themes for more interaction between members. Yes, like its competitor, Facebook with groups, but with native capability for things like You Tube and other Google products.

It's like Google+ finally put the social into their social media, and it's taking off.

So Google+ now has user-friendly places for people to interact, thematic "places" for people to gather and discuss similar topics, and indexing of public communities (this is Google, after all). So participating actively in Google+ communities will connect you to people in your niche who will boost your own knowledge of your niche and people who are likely to be interested in your services. And – then to top it off, it will increase the strength of your ranking on search engine result pages (SERP). What's not to like about that?

If you're using social media strategy to boost your presence online, do you see why you might want to take a fresh look at Google+?

Are you in any Google+ communities? Leave a link below – let's connect!


  1. This is great information! I actually spent sometime on Google+ this morning! Thanks!

  2. Google plus isn't on my list of favorites, either, Edmund. I am going to put this on my list of things to do for the upcoming New Year. Thanks!
    Sherie recently posted..Why You Don’t Get What You WantMy Profile

  3. Really not on my list of favorites. I keep trying but it is so clunky for me that I get aggravated and leave. Will have to spend some time learning more. Thanks for the tips.

  4. I am joining more communities on Google + but still not clear how they work and the benefit. I'll learn as I go…thanks for the insight into how Google + communities are beneficial Edmund.

  5. Love your candid honesty! I’m still a bit confused about Google plus so look forward to our January group figuring this out thanks for sharing this Edmund. P
    Patricia recently posted..2012 Seasons Greetings!My Profile

  6. I still haven't hopped on board yet but fully intend to I swear! I totally see how it is relevant to my business but…..but…..??

  7. It has been a little hard for me to warm up to Google+ too but the information and projections are astounding.  Thanks for sharing.

  8. Yes…thanks to Communities, I am finally in love with Google +. I now have 2 communities of my own and participate in many more! Great interaction and response! 🙂 Great article!

    • Thanks Carl! Great to hear you’re having such great success with those!

  9. Joined it recently but am finding it still difficult to use. No ‘apparent ‘ communities / circles that I could join on Home Decorating , kitchens etc – well that i could see anyway ! which would be my interest as at we are an online retailer of kitchen appliances. I need some really basic ‘how to use’ google + 🙂

  10. Yes, I agree the communities feature is a big addition for G+. I've been enjoying a food bloggers community I'm in, and also recently joined a nonprofit news group. I joined a few others but those two are the ones I'm using actively.

  11. Thanks for the article. I'm a daily Google+ user and still trying to navigate my way around. The communities I belong to are: The G+ resource
    G+ Food Bloggers Community
    Social Media Professionals
    Social Media Strategy
    Entrepreneurs-Self employed and small
    There are many more!!! 🙂

  12. I agree with your thoughts Edmund, I believe Google+ will be the largest platform seeing as it has elements of those most popular; Facebook, Twitter, Instagram and with communities, now more like LinedIn Groups.

    • Yep! We just need to utilize these tools and take them to our advantage.

  13. I've recently started using the communities and I can see a difference in traffic already!

    • It does have a huge difference, right? Espcially when it comes to your presence.


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