Facebook Marketing Strategy Guide for Business Growth
What would it mean for your business to attract high quality, loyal, and eager-to-convert prospects to your business's Facebook Fan Page? If you don't have a Facebook marketing strategy, this might remain a dream instead of your everyday reality.
Is This Your Facebook Marketing Strategy Now?
You sit down at the computer in the morning, clutching your super-grande-mocha coffee cup so tight you wonder if it will shatter in your hand. You're already behind schedule, and it's a chaotic scene as you frantically try to get your first update published before starting to work your way through your stuffed e-mail inbox.
If this is you, read on. A Facebook marketing strategy can actually take the stress out of your social media marketing activities and even free up valuable time for you to spend on other, more profitable activities in your business.
5 Facebook Marketing Strategy Hacks You Can Use Today
#1 – Plan your content
I hate to break it to you, but throwing together your content on the fly isn't just robbing you of more time than it needs to, but it also makes it more likely your content isn't actually doing you as much good as it could.
Toward the middle or end of the week, plan out and actually schedule your posts for the following week. Create a mixture of content – some visual, some audiovisual, some text based, etc. Mix it up – people like variety, and your audience is made up of people with a variety of learning styles.
#2 – Encourage dialogue, not monologue
Do you respond in a heartfelt way when your followers and fans respond to your posts? If not, make it a point to begin today. The back and forth of dialogue is the beginning of audience engagement, one of the key tools and goals for every online marketer.
#3 – Encourage conversations among your fans
True engagement, as mentioned in the last point, is created when your audience isn't just talking with you, but also to each other. One way to do this is to take time to highlight the ways that members of your audience create value for their own audiences. Let your fans and followers get to know each other as individuals.
#4 – Let your personality show
Is it hard to imagine your personality as a marketing strategy on social media? It's true, though – the most successful companies on Facebook are the ones that have a human touch on their pages. Post like you're talking to your audience, and include some personal posts as well from time to time.
#5 – Use analytics to gauge success
If you don't have a goal and don't take the time to evaluate how close you are to it, how are you going to know if you've been successful in your marketing? Track your Facebook marketing strategy and its effectiveness by looking at measures of things like your reach, engagement, number of new likes and/or people who have "unliked" your page, conversion rates, and financial return on investment.
What are your favorite Facebook marketing strategies? Leave a comment below!