Did you see a brand's epic meltdown on Facebook a few weeks back?
It was extraordinary by all measures – not only in the initial incident, but then again in the response.
What happened is that the owners of a restaurant recently featured on Gordon Ramsey's Kitchen Nightmares (a show designed to give struggling restaurants some tough love and fix their operations and marketing) were dumped from the show. The reason? They were deemed too hard to work with.
When people started commenting on their fan page on Facebook, the owners responded. Negatively. Rudely. Obnoxiously.
And like many situations where each side tries to one up the other, it quickly went completely out of control.
And it went on, and on, and on.
As reports of the incident went viral online, the owners tried a different tactic, saying that their Facebook, Yelp, and website had all been hacked, and that they were working with the FBI to fix the situation.
Unfortunately, the Facebook meltdown looked a lot like their behavior on the show that got them booted.
Facebook for Business: If You Don't Know Your Dream, You'll Lose Your Way
There's been a lot of talk online about how you should really respond to criticism when using Facebook for business. How you should be transparent, polite, try to guide the discussion to private messages, etc.
These are all great, sound strategies, but honestly, I think the situation goes much, much deeper than that.
I think this points to what happens when you don't have a dream guiding your work or you have lost your connection with the dream you once identified.
What's a Dream and Why Does It Matter?
I've written before about what a dream is when it comes to building your business.
A dream is the greater good you want to create.
If you are in business without a dream, it becomes very easy to get tunnel vision. You can quickly get into a mindset that the only thing that matters is your income. And don't get me wrong – making money is a great thing – but only as a tool that helps you to implement your dream.
But when you don't have a dream, its easy to decide that the ends justify the means, so to speak, and to pursue financial success at all costs – whether those costs are your relationships with loved ones, your health, the wellbeing of your employees, the loyalty of your customers, the natural environment, and so forth.
That same kind of tunnel vision can result if you have a dream, but for some reason you've forgotten it. If you don't find a way to keep your dream in front of you, it can be easy to lose your way in the face of challenges to your dream.
In the case of these unfortunate business owners, their epic meltdown on Facebook (and behavior on the show) suggests that for some reason, in this case they didn't really understand the bigger picture. It made it appear that there was nothing guiding their conduct towards something bigger than individual financial gain.
Having A Clear Dream Can Prevent Epic, Public Meltdowns
There's another way that being truly connected with your dream (aka your larger purpose) can help prevent this kind of online tantrum. When you are connected with a larger purpose, you understand that business is ultimately a vehicle to achieve your larger purpose. It's not the end in itself.
And working toward a greater good helps to shape your mindset into one more geared toward servant-leadership. Cultivating a heart of servant leadership can be a powerful way to keep your emotions in check when challenges arise. Because ultimately – a meltdown only serves the ego, not the greater good you're striving for.
If you're not guided by a clear dream as you build your business, you can easily lose some of the things that really matter about being authentic and human.
QUESTION: Have you identified your dream as you market and grow your business? Is your marketing in harmony with that dream? Leave a comment below – I love hearing from you!