How to Create Viral-Worthy Tweets: 4 Tips You Can Use Now

How to create viral worthy Tweets: 4 Tips To Use Now

 

 

Remember back in elementary school when less was more? 

Okay, maybe you didn’t exactly say it like that. But remember when your teacher gave out a writing assignment – maybe an essay or a report – and the first detail everyone wanted to know was, “how long does it have to be?” 

Back in those days, less was more, and the shorter the assignment, the better. 

Fast forward a few years and along comes Twitter with its measly 140 character limit.  

All of a sudden, you’re wishing for something a little longer. Because – how on earth can you actually say anything powerful in just 140 characters? 

It turns out, as we’ve discovered over past years, that plenty can be said in 140 characters, and that’s not just because of nifty tools like link shortening tools (though they’re nice too). 

1. Viral tweets deal with universal issues

In order for a tweet to go viral, it needs to resonate with a lot of people. The best way to do this is to create a tweet that deals with a universal issue. Believe it or not – Maslow’s Hierarchy of Needs is a great place start tapping into universal needs. Whether fear of something, lack of something, or the desire for abundance of another thing, connecting with the deepest needs of people can help you find subject matter that will resonate with a whole lot of people. 

2. Keep it simple

Brevity can be tough, but it’s of critical importance when you only have 140 characters. This means that you need to get to the essence of your idea – and quickly.  

Look at what you’re trying to say. Are there words or phrases you can strip out and still retain your original meaning? 

3. Never tell the whole story up front

What keeps you reading a mystery story? What keeps you watching a really bad movie? What keeps you working on a crossword puzzle, even when you’re stumped over some of the clues? 

People have an innate desire to solve puzzles and unravel mysteries, and even when a story line is just awful, people will keep watching a movie just to find out how it ends. 

How can you make that work in your favor?  Use words that generate suspense or hint at a secret you know that your audience can’t wait to find out.  

4. Take a lesson from Aesop

Quick – can you tell the story of the Tortoise and the Hare? 

You might not be able to recite it word for word, but could you come up with the basic storyline? I’ll bet you could.  And I even bet you probably remember the moral at the end. Slow and steady wins the race. 

What makes Aesop’s fables so memorable and other pieces of good advice too easy to forget? 

Aesop was a master at storytelling to illustrate a point. And within those stories, such as in the Tortoise and the Hare, something unexpected happens, something so out of the ordinary that it sticks in your mind. 

The element of surprise or unexpectedness can be a powerful way of capturing people’s attention and creating content that goes viral (think of Ellen’s multi-celeb selfie from the 86th Academy Awards). You can use text only or an image, as Ellen did, but in some way if you can play with your audience’s expectations, you just might create a tweet with irresistible retweet power. 

Creating Tweets worthy of going viral isn’t just a matter of luck. With the right elements, you too can create content people can’t wait to retweet.

QUESTION: What was your most retweeted Tweet ever?  What might you learn from it to create more viral-worthy content? Leave a comment below! 

30 Comments

  1. Wow, love all these tips. I'm going to check out the hierarchy too and see how I can improve. I'm always looking to make even more valuable content. I know to get my tweets to show with pictures I've really had to strip it down, but I still get my point across. Need to do that more often!

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    • Perfect! Looks like you're going to be very busy as far as Twitter is concerned. =)

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  2. Great advice Edmund!  short and sweet and don't sell the farm!  have a wonderful day, p

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    • Thanks Patricia! Have a good one too!

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  3. Less is more! Great advice Edmund – and relevant in all kinds of forums. Thanks!

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    • You're welcome! It's cool you find this article relevant to other social media platforms as well. 

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  4. Hi Edmond!  Love the short and sweet!  Thanks for the tips! 

     

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  5. Great tips! Thank! I bookmarked Maslow's Hierarchy of Needs…

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    • AWESOME!

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  6. Thanks. I had not ever seen Maslow's Hierarchy of Needs. I bookmarked it for future use.

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  7. Really great post.  Simple, universal messages are what ring true and bring value.  Make us leaders.

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  8. Great stuff as always Edmund 🙂 Twitter Power!

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    • Thanks Clara!

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  9. One thing Twitter does is require you to focus. If you can say it in 140 characters, you've boiled your message down to its essence. Can't get away with a lot of throat-clearing "fluff" with Twitter!

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    • Short and precise, right? =)

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  10. You've summed up your post in a short, sweet and to the point manner as we need to do with tweets. Great post. I need to work on #3. Never tell the whole story up front.  

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  11. I LOVE these tips! This line is one I think I will post on my desk and remind myself daily "connecting with the deepest needs of people can help you find subject matter that will resonate with a whole lot of people." What truth! 

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    • Thanks Daveda! I’m glad you’re taking that line with you. Sometimes it is important to remind ourselves that we have to connect with people in a whole new level, wherein we can relate to them in a deeper manner.

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  12. I love reading your blog Edmund. I have no idea what my most re-tweeted tweet is. I think that must be a lesson in itself. I guess I'd better go and find out or I'll never be able to replicate it. Twitter is my favourite social media platform. As Jackie says, it focuses the mind and makes you cut out the fluff.

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    • Right! It sure does! 

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  13. Thanks Edmund, great advise as always.I still have a hard time NOT getting distracted in Twitter… but I get how it is valuable, just trying to keep up! 😉

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    • Hah! Oh, I know you can manage it in no time 😉

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  14. Love this article! I'm a real Twitter novice and these tips are helpful. Liking your reading style – informative but easy to read. 

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    • Thanks!

      I’m happy to know you find this article very helpful. If you have any questions regarding Twitter, don’t hesitate to approach me. I’m here to help! =)

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  15. I LOVE the challenge of saying something memorable in just 140 characters!  Thanks for this post!

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    • You’re welcome! I’m glad to know there’s someone who enjoys the challenge as much as I do. 

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  16. Another great social media tip Edmund. My pleasure to share this on Twitter and my new professional Facebook page. I will be sure to share more of your Facebook content in the days and weeks to come. My very best to you! Thanks for all the information you provide.

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    • You’re welcome my friend and I’m glad to hear about the developments with your Facebook page 🙂

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  17. Great Post Edmund! Lots of useful information. Thanks! 🙂

    Reply

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