Oct06 Just What Is Coaching, Anyway?

Just What Is Coaching, Anyway?

One of the most frequently used – and yet poorly defined – terms in the entrepreneurial world these days is “coaching.”  You’ll hear lots of people describe themselves as a coach and you’ll hear a lot of people (myself included!) talking about the importance of having a coach.  But let’s take a step back and define what is coaching (and what it’s not) so we’re all on the same page! What is Coaching? Coaching is a process of helping someone discover and develop his or her unique abilities and gifts. The goal is to help improve performance in a specific area. It’s important to know that coaching is not counseling, though some coaches may help you dig into your past. However, it’s done with a specific purpose of helping you to identify and overcome things like limiting beliefs you have about your abilities. What is a Coaching Session Like? Thanks to the amazing technology at our fingertips, there can be some diversity of answers to the question, “what is coaching?” Once upon a time, you were pretty much limited to the coaches in your areas and their specific philosophies of coaching. Thanks to the internet, especially things like Skype, it’s possible to arrange a virtual meeting with a coach anywhere in the world!  No matter how the meeting is carried out, what a coaching session looks like is usually a very conversational, relaxed type of encounter. In these coaching conversations, the coach usually has the goal of helping the person… Read More

Sep23 Have You Overlooked the Importance of Having a Coach?

Have You Overlooked the Importance of Having a Coach?

What’s the fastest way to halt your business growth practically before you even get started?  Believe it or not, it’s not having a second set of eyes helping you to make wise decisions, help you set goals and keep you accountable with your progress. In other words, it’s overlooking the importance of having a coach.   It’s something that many people put off until they’re “making more money” in their business. Sadly, they don’t realize that they’re not likely to make that kind of money any time soon without investing in personal growth and working with a coach.  What’s the Importance of Having a Coach?  1. A coach will help you work on your business rather than in it When you’re starting a business, you might be tempted to try to do it all to cut costs. But once you fall into this trap, it’s tough to get yourself back out of it.  You’ll never grow your business beyond what you can accomplish yourself if you’re the only person who can do everything it takes to run your business. There just aren’t enough hours in the day.  The importance of having a coach for this reason alone cannot be overstated. If you’re waiting to hire a coach until you get ahead, you’ll always be stuck being an employee in your own business rather than the visionary leader you need to be.  2. Having a coach will help you to be accountable for the goals you set Especially when you work… Read More

Sep08 The Surprising Reason No One’s Buying Your Product or Service

The Surprising Reason No One’s Buying Your Product or Service

Are you trying to convince people to buy your product or service by listing its features and benefits?  If so, there’s a good chance that this is exactly the reason that your content isn’t converting your visitors into buyers of your products and services.  Now – I know that sounds wrong, but let me explain.  The Reason You Should Never Simply List Your Product’s Features You’ve got this nifty new widget or widget service and you just know that if you give your prospect enough information about it, they’ll certainly want to buy it right now.  There’s just one problem with that assumption.  Very few people buy due to logic.  I’m serious!  Believe it or not, people (men and women) make their buying decisions primarily from an emotional standpoint, and then use logic to justify their buying decision.  Can you see the difference?  A list of features and benefits, while logical and thorough, doesn’t tap into the real thing that people are trying to buy from you. And that leads me to my next point.  Your Customers Aren’t Actually Interested In Buying Your Product I know – I’m starting to sound like this is a whole blog post full of contradictions! But your audience isn’t actually coming to you to find a product or a service.  They’re really interested in solving a problem. Curing some kind of “pain,” whether literal or metaphorical.  They’re coming to you so they can buy an end to their pain.  The sooner you realize this,… Read More

Sep01 How Not to Overpay For Your Photographs On Your Website

How Not to Overpay For Your Photographs On Your Website

True or false:  Photographs that you find online without copyright attribution are free to use on your website, provided you credit the website where you found them.  If you answered “false,” you’re in need of some Copyright 101 education so you don’t get stuck overpaying for your website photos too.  What Do I Mean By Overpaying For Stock Photos? To put it into some perspective, would you pay $4000 for a $10 photo?  I can just about see you now, looking at me as if I were crazy. Of course you wouldn’t, you think.  Well, I hate to break it to you, but if you’re grabbing images from sources like Google images and throwing them up on your website, you’re likely infringing on someone’s copyright. That means you’re just waiting to have a lawyer send you a rather nasty “cease and desist” letter with terms of repayment for your violation of copyright law.  And this is how you end up paying $4000 or more for even an innocent misuse of someone else’s images.  Why This Shouldn’t Stop You From Using Images Now – before you decide to swear off using images on your website all together, let me remind you of some of the important reasons you want to use images correctly on your website.  90% of information transmitted to the brain is visual – and visual information is transmitted 60,000 times faster than text (source: http://blog.wishpond.com/post/70300587846/10-reasons-visual-content-will-dominate-2014)  Images are just ready to be shared via social media and generate more… Read More

Aug11 How to Respond to Online Criticism While Still Boosting Your Brand

How to Respond to Online Criticism While Still Boosting Your Brand

Did you hear the story about the hotel that fined its guests for negative Yelp reviews? You heard that right. A boutique hotel in New York actually included a clause in its wedding booking policies that stated that a fine of $500 would be withheld from clients’ deposits if their guests posted negative reviews on Yelp.com.  Now, since then, the hotel has claimed it was a tongue-in-cheek jab at those who post negative reviews, especially when the reviews pertain to expecting an ultra modern hotel experience from a one-of-a-kind historic building. But in all honesty, it looked like a thinly veiled attempt to threaten people into not leaving honest reviews on Yelp about the hotel’s less than stellar customer service. They’ve since deleted the policy from their website. But I think it’s a great reason to talk about how social media (including negative customer reviews) can be used to enhance your customers’ experiences and help you deliver legendary customer service. How Social Media Can Help You Deliver A Top-Notch Customer Experience 1. Actively monitor and respond to feedback – If you aren’t monitoring feedback on your Facebook page or Twitter streams, for example, two things can happen. If you’re receiving great feedback, you run the risk of appearing aloof and isolated.  On the other hand, if you’re receiving negative feedback and you don’t respond, you look downright disinterested in your customers’ experiences with your brand. Either way, you’re damaging the image of your brand. 2. Don’t squash negative feedback –… Read More

Aug04 How to Use Your Social Media Platforms To Do Good

How to Use Your Social Media Platforms To Do Good

I’m a big fan of using social media in ways that promote your brand by providing great value and service to your customers and prospects.  But I have to say – I’m an even bigger fan of using your social media presence to help you fulfill your mission in the world.  And when you’re willing to be creative and dig deep to discover what really matters to you, amazing things can happen. I saw a story this week about a French supermarket that decided to tackle a common problem that most people have no idea even exists.  It’s the problem of food waste.  Have you ever noticed when you go to the store that the fruits and vegetables all look the same?  Well – they don’t really all look the same coming off the plant, and the ones that look ugly are usually thrown away.  Yep – even in places where there are people going hungry and other people can’t afford fresh produce, so-called ugly fruits and veggies get tossed out for the simple fact that it’s believed no one would buy them.  The third largest supermarket chain in France, Intermarche, decided to buy the ugly produce and feature it in their stores, either as is or in soups and juices, where something like a carrot’s strange appearance doesn’t make a bit of difference.  They gave the produce a hefty discount and used social media to publicize the campaign.  The results were impressive.  Average store sales were over 1 ton… Read More