5 Steps to Get Maximum Marketing Benefit from Twitter’s New Profile Design

Twitter Design

Has your Twitter profile updated to the new look yet?

All month long, more and more people have had their Twitter profiles updated to reflect the new look that Twitter is rolling out.  In fact – the new look is now available to everyone.  If you haven’t changed over, you’ll know it’s available to you when you sign into Twitter and notice a pop-up with the headline “Bigger and Better: Check Out Your New Profile.”

It’s clear from the more visual design that Twitter has been influenced by how profiles are displayed on other social networks. While the most obvious visual changes include the new profile and cover photos, a number of changes have been made to how information is displayed on the profile page. The overall effect is one that can communicate a world of information about your brand in a much cleaner and clearer way.

These changes have made it important to take a critical look at your Twitter profile and update it to put your best face forward. Of course you don’t want to look like you haven’t paid attention to your Twitter profile since the update. Additionally, there are some new features that give brands a few more tools to help communicate with their followers and customers on Twitter.

I’m going to go through the things you must look at first in order to use these changes for maximum benefit.

The 5 Steps Your Brand Must Take To Benefit from Twitter’s New Profile Appearance

1. Profile Picture Update

Both the profile picture and cover photo have received a huge amount of new real estate on your updated Twitter profile. The new profile picture is 400 x 400 pixels, and it’s not in the middle of the cover photo any more. The updated Twitter profile picture location is over the bottom left side of the cover photo and only overlaps the cover a tiny bit.

2. Cover Photo Update

This is huge – both literally and for what it means for marketers. The updated Twitter profile features a 1500 x 500 pixel area for you to communicate more about your brand, services, and personality. Make sure you use a graphic that is sufficiently high resolution so if Twitter resizes the image to fit, you don’t end up with a distorted mess.  That isn’t what you want to communicate about your brand’s image at all!

The graphic you feature here should be branded to your business – either featuring you or your logo or even a current offer you’re running.  You get the picture (pun intended!).

With this layout change, the Twitter background you might have had branded to your business has gone by the wayside, at least at the present time. So you’ll want to make sure to find a way to include your branding (in a way that’s consistent with all of your other social media profiles) on your cover image.

3. Consider a Pinned Tweet

For the first time, you aren’t just limited to a chronological display of Tweets on your profile page.  Instead, you can choose to pin a single Tweet to the top of your profile.  Now – just like any other Tweet, as this Tweet ages, it will gradually drop lower in people’s feeds.  But this is a prime area to welcome new followers, showcase your brand, drive traffic to your latest blog post, or promote a special offer or product launch.

4. Watch Tweets for Engagement Levels

This is a great new feature that helps your visitors see your most engaging Tweets.  Your most popular Tweets will appear in a larger size font on your Profile page. This is useful both for your visitors and as a quick and easy form of analytics with a super easy learning curve. At a glance, you’ll be able to see some of the posts your followers engage with the most. Especially if you’ve never analyzed your Twitter activity, do some testing with different kinds of posts and different times for posting to see if you can easily spot any trends.

5. Use New Features Creatively – Don’t Just Spam

The updated Twitter profile features several different ways to feature your brand in a more aesthetically pleasing manner. It also gives you the opportunity to make some mistakes if you’re not careful.

Most importantly – you want to use these new features to help you tell the story of your brand. Make sure they look sharp and are inviting. Don’t just use them to spam your followers visually. Your followers will learn to tune out your branding faster than you think.

Question:  Have you activated the updated Twitter profile yet?  What do you think? 

23 Comments

  1. Thanks for sharing this Edmund. I like the idea of a pinned tweet. I'm going to take Kim's advice and rotate so it doesn't get stale. 🙂

    Reply
    • That's a great idea! You can do that to, too! It's a great way to maximize its pinning feature and keep the content fresh at the same time. It's fun to keep that certain balance on your tweets.

      Reply
  2. updated my cover, and testing a pinned tweet.  Should be OK!! thanks Edmund.  Great job! p

    Reply
    • Thanks! 

       

      I just cheked your Twitter profile and yes, it should be fine by now. 😉

      Reply
  3. Thanks for the suggestions. I've been using a pinned tweet for a few weeks. I like to make sure my best efforts get shown for a longer time than others.

    Reply
    • PERFECT! At aleast there's already a way to keep a valuable post up!

      Reply
  4. I like the idea of the pinned tweet, seeing as though I think I've always got something great to say early in the morning, my evening followers can catch a glimpse of my morning wisdom as well. 🙂  Thanks for the tips. 

    Reply
    • You're welcome! For sure, that pinning feature is going to be a HIT! No doubt about it!

      Reply
  5. This is great. I've been putting off – you know, just busy – but I've now put it on my "to do" list for today. Thanks for highlighting the differences so I know what I'm in for.

    Reply
    • Sounds like you have a plan in mind. Good luck!

      Reply
  6. Thanks for the great tips, Edmund! I have updated my profile and love the new format! Working on creating a better picture but at least have something in the meantime. I'm trying out the pinned post as well!

    Reply
    • Awesome! I’m looking forward to see your new pictures 😉

      Reply
  7. Thanks for the information. I have been watching many of these items closely and realized the importance of them. I have to be honest it took me a little while to figure out the new profile until Kim introduced us to Canva. Love it!

    Reply
    • That’s alright, Yakini. At least you’ve already figured it out. =)

      Reply
  8. I like being able to see what tweets people are engaging in most. Cool! Thanks Edmund

    Reply
    • It’ll be a great advantage to know those information in detail, right? =)

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    • I love it, too! =)

      Reply
  9. I hadn't noticed the engagement feature yet…thanks for pointing it out Edmund. Great info as always!

    Reply
  10. Sorry Edmund, commented on your newest one last week, vs this week… so picking up a different one for this week. 🙂  This was great because I have the new one and haven't quite gotten my new pics set up yet… and I do like the new layout… VAGUELY looks familiar… right! lol  Thank you!

    Reply
  11. I've updated my profile this week Edmund so these tips have come in handy.

    I also like the idea of a pinned Tweet. I hadn't realised you could do that so I'm going to check that out.

    Tim Bonner recently posted..Where Is The Ideal Opt In Form Placement?My Profile

    Reply
  12. Totally agree Edmund! Good reminder for many to update their profiles and monitor their tweets. It’s amazing how putting just a little energy into this network can give you a significantly better presence. I gave my profile a makeover right after the template change @mmmsocialmedia.
    Danielle Miller recently posted..Why Taking a Vacation is Serious BusinessMy Profile

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