Has your Twitter profile updated to the new look yet?
All month long, more and more people have had their Twitter profiles updated to reflect the new look that Twitter is rolling out. In fact – the new look is now available to everyone. If you haven’t changed over, you’ll know it’s available to you when you sign into Twitter and notice a pop-up with the headline “Bigger and Better: Check Out Your New Profile.”
It’s clear from the more visual design that Twitter has been influenced by how profiles are displayed on other social networks. While the most obvious visual changes include the new profile and cover photos, a number of changes have been made to how information is displayed on the profile page. The overall effect is one that can communicate a world of information about your brand in a much cleaner and clearer way.
These changes have made it important to take a critical look at your Twitter profile and update it to put your best face forward. Of course you don’t want to look like you haven’t paid attention to your Twitter profile since the update. Additionally, there are some new features that give brands a few more tools to help communicate with their followers and customers on Twitter.
I’m going to go through the things you must look at first in order to use these changes for maximum benefit.
The 5 Steps Your Brand Must Take To Benefit from Twitter’s New Profile Appearance
1. Profile Picture Update
Both the profile picture and cover photo have received a huge amount of new real estate on your updated Twitter profile. The new profile picture is 400 x 400 pixels, and it’s not in the middle of the cover photo any more. The updated Twitter profile picture location is over the bottom left side of the cover photo and only overlaps the cover a tiny bit.
2. Cover Photo Update
This is huge – both literally and for what it means for marketers. The updated Twitter profile features a 1500 x 500 pixel area for you to communicate more about your brand, services, and personality. Make sure you use a graphic that is sufficiently high resolution so if Twitter resizes the image to fit, you don’t end up with a distorted mess. That isn’t what you want to communicate about your brand’s image at all!
The graphic you feature here should be branded to your business – either featuring you or your logo or even a current offer you’re running. You get the picture (pun intended!).
With this layout change, the Twitter background you might have had branded to your business has gone by the wayside, at least at the present time. So you’ll want to make sure to find a way to include your branding (in a way that’s consistent with all of your other social media profiles) on your cover image.
3. Consider a Pinned Tweet
For the first time, you aren’t just limited to a chronological display of Tweets on your profile page. Instead, you can choose to pin a single Tweet to the top of your profile. Now – just like any other Tweet, as this Tweet ages, it will gradually drop lower in people’s feeds. But this is a prime area to welcome new followers, showcase your brand, drive traffic to your latest blog post, or promote a special offer or product launch.
4. Watch Tweets for Engagement Levels
This is a great new feature that helps your visitors see your most engaging Tweets. Your most popular Tweets will appear in a larger size font on your Profile page. This is useful both for your visitors and as a quick and easy form of analytics with a super easy learning curve. At a glance, you’ll be able to see some of the posts your followers engage with the most. Especially if you’ve never analyzed your Twitter activity, do some testing with different kinds of posts and different times for posting to see if you can easily spot any trends.
5. Use New Features Creatively – Don’t Just Spam
The updated Twitter profile features several different ways to feature your brand in a more aesthetically pleasing manner. It also gives you the opportunity to make some mistakes if you’re not careful.
Most importantly – you want to use these new features to help you tell the story of your brand. Make sure they look sharp and are inviting. Don’t just use them to spam your followers visually. Your followers will learn to tune out your branding faster than you think.
Question: Have you activated the updated Twitter profile yet? What do you think?