This professional business social media network has grown in size and significance. If you don’t know what you’re doing with LinkedIn, you could be seriously limiting your career options.
Are you making these common LinkedIn mistakes?
Your profile is covered with dust so thick, you could write in it
Even though they’ve made great strides in being user-friendly, I get that LinkedIn isn’t the easiest social network to use. But there is an important truth about every social media network. If you’re going to go to the trouble to set up an account, at the very least, you’ve got to keep your profile complete. Keeping it complete and optimized is even better.
Because if someone finds your profile and it looks out of date, that’s just like having them walk into your store and seeing that all your merchandise is covered in a thick layer of dust. It’s not exactly the first (or second or third) impression that you want to make.
If you’ve only set up a LinkedIn profile because somebody told you that you should (they’re right), take time now to go over some of the things that make a great LinkedIn profile (click here for an article that talks about LinkedIn Profiles in more detail).
You’ve had a brain lapse and forgotten that LinkedIn is a professional network
It should go without saying that LinkedIn is a professional network and anything you post (photos, updates, and links) should reflect the image you want to portray to potential clients or employers. Should you be daring (read: foolish) enough to post risqué or tasteless materials on social media, LinkedIn is definitely not the place to post them.
Make sure that your profile photo is a professional one also. The only exception is if you’re going for a casual vibe on purpose because it reflects your brand or the job you want. Otherwise, this is a place were a professional quality photo in professional clothing is your best bet.
The first and last thing you did on LinkedIn was post your resume.
There are a lot of people who view LinkedIn as a place to post a resume. They set up an account a few years back, posted a resume, and they haven’t been back since.
Now maybe you haven’t switched jobs, so you think there’s nothing to update.
Personally, I’d guess that at a minimum, you’ve gained experience and training that should be added to your profile.
But if you posted your resume over a year ago, chances are pretty good your profile is really more like a tranquilizer and is putting people to sleep.
Don’t get me wrong. I’m sure you’re a very interesting person. But if you haven’t made use of LinkedIn’s ability to include pictures, video, and other forms of media in your profile, your resume is going be boring by comparison to the thousands of media-rich profiles on LinkedIn.
You have a missing or incomplete Linkedin Company Page
If you’re building a brand on LinkedIn, make sure you are using a LinkedIn company page to get maximum benefit from your efforts. Just like your personal profile, you’ll want to use keywords intelligently on your LinkedIn company page. Make sure that all sections are complete and that you’ve used engaging visual content to communicate your brand’s story at first glance.
You send the same connection request to Every. Single. Person.
Did you even know you could customize your LinkedIn connection request? Believe it or not – many people don’t even know that!
Connections on LinkedIn are about quantity and quality. And nothing says “I don’t pay attention to details,” likes sending the generic connection request on LinkedIn.
If there’s someone you want to connect with, take a second to read their profile or company page. Find a way to make a reference to their profile or company page in your short note of introduction. This goes a long way to making you and your request to connect stand out from among the thousands of others who are just spamming others with the generic request.
True confessions time: which LinkedIn mistake do you make most commonly? Start fixing it today and leave a comment below