Do You Make These 5 Mistakes on LinkedIn?

LinkedIn Mistakes

This professional business social media network has grown in size and significance. If you don’t know what you’re doing with LinkedIn, you could be seriously limiting your career options.  

Are you making these common LinkedIn mistakes?

Your profile is covered with dust so thick, you could write in it

Even though they’ve made great strides in being user-friendly, I get that LinkedIn isn’t the easiest social network to use. But there is an important truth about every social media network. If you’re going to go to the trouble to set up an account, at the very least, you’ve got to keep your profile complete.  Keeping it complete and optimized is even better. 

Because if someone finds your profile and it looks out of date, that’s just like having them walk into your store and seeing that all your merchandise is covered in a thick layer of dust. It’s not exactly the first (or second or third) impression that you want to make.

If you’ve only set up a LinkedIn profile because somebody told you that you should (they’re right), take time now to go over some of the things that make a great LinkedIn profile (click here for an article that talks about LinkedIn Profiles in more detail).

You’ve had a brain lapse and forgotten that LinkedIn is a professional network

It should go without saying that LinkedIn is a professional network and anything you post (photos, updates, and links) should reflect the image you want to portray to potential clients or employers. Should you be daring (read: foolish) enough to post risqué or tasteless materials on social media, LinkedIn is definitely not the place to post them.

Make sure that your profile photo is a professional one also.  The only exception is if you’re going for a casual vibe on purpose because it reflects your brand or the job you want. Otherwise, this is a place were a professional quality photo in professional clothing is your best bet. 

The first and last thing you did on LinkedIn was post your resume. 

There are a lot of people who view LinkedIn as a place to post a resume. They set up an account a few years back, posted a resume, and they haven’t been back since.

Now maybe you haven’t switched jobs, so you think there’s nothing to update.

Personally, I’d guess that at a minimum, you’ve gained experience and training that should be added to your profile.

But if you posted your resume over a year ago, chances are pretty good your profile is really more like a tranquilizer and is putting people to sleep.  

Don’t get me wrong. I’m sure you’re a very interesting person. But if you haven’t made use of LinkedIn’s ability to include pictures, video, and other forms of media in your profile, your resume is going be boring by comparison to the thousands of media-rich profiles on LinkedIn. 

You have a missing or incomplete Linkedin Company Page

If you’re building a brand on LinkedIn, make sure you are using a LinkedIn company page to get maximum benefit from your efforts. Just like your personal profile, you’ll want to use keywords intelligently on your LinkedIn company page. Make sure that all sections are complete and that you’ve used engaging visual content to communicate your brand’s story at first glance. 

You send the same connection request to Every. Single. Person.

Did you even know you could customize your LinkedIn connection request?  Believe it or not – many people don’t even know that!

Connections on LinkedIn are about quantity and quality. And nothing says “I don’t pay attention to details,” likes sending the generic connection request on LinkedIn.

If there’s someone you want to connect with, take a second to read their profile or company page. Find a way to make a reference to their profile or company page in your short note of introduction. This goes a long way to making you and your request to connect stand out from among the thousands of others who are just spamming others with the generic request.

True confessions time: which LinkedIn mistake do you make most commonly? Start fixing it today and leave a comment below

22 Comments

  1. My LinkedIn profile is collecting dust for sure. I'm not very good about using this platform on social media. I really enjoyed your tips though! They point out why I should get out the duster 😉 

    Reply
    • Yeah, it's time to dust off 😉

      Reply
  2. Boy I agree!!  And as changes occur in the other social media platforms, I make sure I pop into LinkedIn and make adjustments too!  great job!  p

    Reply
  3. Great article & some great points – LinkedIn can often be put aside by many of us. Time to dust off my profile!

    Reply
    • Go for it! =)

      Reply
  4. Thanks for the goose to get back to my profile and tinker with it. I'll put it on my to-do list. 

    Reply
    • Sounds great!

      Reply
  5. Right ON! So important to send personalized requests. We all want to know why someone wants to connect and how we professionally can help eachother. Thanks.

    Reply
  6. I’m not so hot with Linkedin. I keep things up to date but it is a bit of a mystery to me. I know I need to spend more time getting better at using it.

    Reply
    • Yes, we all need more time to get accustomed to it so that we can maximize and take advantage from all its features. 

      Reply
  7. Great article, thanks for sharing it.Things for me to look into, because I haven't used LinkedIn in our business yet. 

    Reply
    • Well, it's time for you to start setting it up.

      Feel free to inbox me just in case you need assistance. 😉

      Reply
  8. I am so missing out on LinkedIn.  As my business is growing I can see that I need to get working on the site.  Thank you!

    Reply
    • You can always allot some time to set-up your LinkedIn account. I’m sure it’s worth it, considering all the benefits that you can get by staying active on that platform.

      Reply
  9. Dust…is probably my personal mistake. From the SHC side I try to keep hers up to date, clean and I try to keep the connections unique. Not always an easy task.

    Reply
    • You can always correct that mistake whenever you're ready. 😉

      Reply
  10. Thanks for the excellent points you've made. My LinkedIn account is a bit dusty :(. I need to work on that!

    Reply
  11. Great article. I think I"ll set aside some time this weekend to go into my LInkedin page and tweak a few things. Thnks!

    Reply
    • Sounds awesome! Good luck!

      Reply
  12. I was actually afraid to read this post, not wanting to be found guilty of any of these offenses ! Great job!

    Reply
    • Hah! So, are you guilty of any of the offenses? 

      Reply
  13. Thanks for sharing, the information will be valuable for the serious strategist and brand oriented person. It was truly insightful.

    Reply

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