Working On Your Business vs. Working In It

working on your business vs. working in in it

 

As business owners, so many of us play multiple roles within our companies. We open shop, close shop, answer the phones, meet with potential clients, put together proposals, manage existing clients, send and track invoices, manage the accounting, and the list goes on and on. And before we forget, let’s also note that there’s a little thing call social media marketing that many people try and fit in! 

In between all of that work and MORE, we try and find time to “do the work” while we’re not running around half the time like chicken’s with our heads off. With social media playing an increasing role in how we do things on a daily basis, one of the age old questions that business owners always ask me is “how to keep up” and find time to manage everything.

By “manage everything”, what am I referring to? Well, there’s Twitter, Facebook, LinkedIn, Pinterest, Google+, YouTube, Instagram, and oh yeah, let’s not forget about managing your website and blogs correct? With all the activities involved in each one of these social media platforms, how is a person to find time to work “on” their business vs. strictly “in” the business?

This is a traditional question that I get all the time from entrepreneurs. They constantly wonder how to manage their social media while still finding a balance between managing the day to day operations AND growing the business strategically. For many, this can be a difficult ball to juggle as there are so many components involved in putting together and managing a social media strategy. 

If you haven’t already, I would highly suggest that any entrepreneur read The E-Myth, written by Michael E. Gerber. Years ago and even to this day, I’ve been very fortunate to have had the opportunity to work with this man and be involved in leading his Dreaming Rooms. It was through that process and MORE that the importance of systematizing was hammered home each and every day. Today, as more and more entrepreneurs always ask how do they go about managing and balancing all the social media channels, my answer is always the same. Select a few social media channels to focus on based on your target audience. Afterwards, start the process of systemizing all the day-to-day activities involved in each of these mediums. Once that’s done, go ahead and delegate so that you’re working “on” the business vs. working “in” the business. 

Of course, there are a large number of components and intricacies involved in going about that. In cases like that, outsourcing and finding somebody credible in the social media field becomes a very real option, especially for those business owners whose expertise doesn’t necessarily lie in the area of social media. In situations such as those, it’s always better to focus on your strengths and delegate your weaknesses. By doing so, it allows time to work on what you’re good at, but more importantly, to focus on continuing to grow and expand your business to serve those around you. 

With that said, have you taken the time to systemize the different functions within your business? Have you taken the time to systemize your social media operations or in some cases, delegate the work?

37 Comments

  1. I see that a lot with clients I work with. I'm there to do the work that they don't have time to do or don't have as a strength. It's saves them so much time just to turn around and see that it is DONE and they can put a big checkmark next to their plate!

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    • Good to hear Heather! It saves up a lot of time, right?

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  2. Delegating is a good thing, especially if there is something you aren't very strong in doing. It will give you more time to do what you have to while someone else does a task that would take you double the time.

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    • Very well said Mike! We should always put those things into consideration. 

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  3. synthesize and organize!! Now those are definately the terms for the new year!!  thanks for the post, great job! p

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    • You’re welcome! =)

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  4. This is very valuable information, and an issue I have had to learn to deal with myself. I delegate a couple things now and have plans to delegate more next year. 😉 

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    • That sounds fantastic Daveda! Good job!

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  5. As business owners there is a fine balance between tasks you should be doing (like strategy, direction, planning) and tasks you shouldn't be doing that you should delegate so your time can be better spent.

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    • Precisely! Great point Liran!

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  6. Such a balancing act whether outsourcing or not.  All of the components you mentioned are necessary for a successful business! Great Post!

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    • Thanks Niki! =)

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  7. I'm working on some systems to help manage things.

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    • Glad to hear Kim =)

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  8. Its hard to sometimes release the responsibilities on to someone else. I live by "if you want something done right, you need to do it yourself" That may sound very selfish, but its hard to find people you trust enough to help out.

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    • I agree that sometimes it can be difficult to deligate tasks. However, as entrepreneurs, it is important to be strategic about the items that we delegate vs. those we don't. Doing so frees up time to work on the business and grow it.

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  9. I agree with systemizing your social media operations.  There are so many tools to help with this process too.

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    • True! There are a lot of tools available out there. You just have to choose one where you’re comfortable with.

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  10. It is definitely a challenge to juggle all of the responsibilities of being an entreprenuer. That's when a To-Do list and a schedule come in handy! 🙂

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    • Yep! Definitely agree! I always keep mine handy so that I’ll stay focused. 🙂

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  11. I'm tweakng the sytems I have in place and have outsourced some of the tasks. Working a full-time job while running a business only allows for so many hours in a day to get things done. If there is no system, something will fall through the cracks.

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    • Totally agree with you Maria!

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  12. I love Gelber's book! It really resonated with me when I first read it years ago and it was my go-to source for advising entrepreneurs when I was the president of the local chamber of commerce. I keep thinking of the HVAC business owner with 25 employees who still spends his time crawling through duct work, doing his own estimates, when he has plenty of people who can do that for him. Sigh…

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    • I feel you Jackie! 

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  13. Such a great read Edmund, as expected… and great points. There are so many social media channels out there and there isn't a requirement to be on all of them. It is important for those working IN social media to be aware of them so we can aid our clients, but not necessary to have our business in them. Great post…. our time is money! 😉

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    • Anytime! And by the way, thanks for those kind words. =)

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  14. I systemise my social media as best as possible. It's certainly saved me time. Do you have any tips on finding a credible social media provider to outsource to?

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    • Clive, yes, there are a few sources that I trust. I would get in touch with Kim or Terry. In terms of tips, stick with people who have solid systems in place and are walking the walk.

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  15. in Mary Kay, my primary biz, we talk about IPAs, and counting your IPAs per week.  IPAs are income producing activities.  Anything that will produce income— a one on one or group appointment, a customer service phone call, an interview for a potential team member—- counts.  organizing inventory and putting labels on catalogs, etc, doesn't count.  we recommend IPAs during people hours and non IPAs during non people hours.  People hours are between 9:00 and 9:00 pm.  Non people hours are early in the morning or after 9:00 pm.  🙂  And delegating should go to non-IPAs.  Great post!

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  16. Great topic Edmund! I hear this a lot too… my first response is usually 'if it's important enough you make time.' I think you bring up a great point re starting small and building a solid foundation. As you grow you can put these systems in place until eventually your role can allow for more time working 'on' rather than 'in' your business. Sometimes if its costing to much money in terms of time, it's better to delegate our outsource and work to your strengths. Really enjoyed the read 😉

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  17. Great article, as usual, Edmond.  Systems are imperative but something I struggle to implement.  I think part of me resists because I like to be spontaneous!  Gotta work on that!
     

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    • Thanks Shelley! 

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  18. Great post! Delegating is indeed very essential in one' s business. What area in your business do you consider delegating important?

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    • I enjoy delegating anything that I can create a system out of 🙂

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  19. Edmund, Excellent advice! We can't do everthing and there are certain things we should not be doing (they are not an efficient use of our time).  Thank you for the message, it's one we need to here over and over to keep us in check! – T 🙂
     

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    • Anytime! =)

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