As business owners, so many of us play multiple roles within our companies. We open shop, close shop, answer the phones, meet with potential clients, put together proposals, manage existing clients, send and track invoices, manage the accounting, and the list goes on and on. And before we forget, let’s also note that there’s a little thing call social media marketing that many people try and fit in!
In between all of that work and MORE, we try and find time to “do the work” while we’re not running around half the time like chicken’s with our heads off. With social media playing an increasing role in how we do things on a daily basis, one of the age old questions that business owners always ask me is “how to keep up” and find time to manage everything.
By “manage everything”, what am I referring to? Well, there’s Twitter, Facebook, LinkedIn, Pinterest, Google+, YouTube, Instagram, and oh yeah, let’s not forget about managing your website and blogs correct? With all the activities involved in each one of these social media platforms, how is a person to find time to work “on” their business vs. strictly “in” the business?
This is a traditional question that I get all the time from entrepreneurs. They constantly wonder how to manage their social media while still finding a balance between managing the day to day operations AND growing the business strategically. For many, this can be a difficult ball to juggle as there are so many components involved in putting together and managing a social media strategy.
If you haven’t already, I would highly suggest that any entrepreneur read The E-Myth, written by Michael E. Gerber. Years ago and even to this day, I’ve been very fortunate to have had the opportunity to work with this man and be involved in leading his Dreaming Rooms. It was through that process and MORE that the importance of systematizing was hammered home each and every day. Today, as more and more entrepreneurs always ask how do they go about managing and balancing all the social media channels, my answer is always the same. Select a few social media channels to focus on based on your target audience. Afterwards, start the process of systemizing all the day-to-day activities involved in each of these mediums. Once that’s done, go ahead and delegate so that you’re working “on” the business vs. working “in” the business.
Of course, there are a large number of components and intricacies involved in going about that. In cases like that, outsourcing and finding somebody credible in the social media field becomes a very real option, especially for those business owners whose expertise doesn’t necessarily lie in the area of social media. In situations such as those, it’s always better to focus on your strengths and delegate your weaknesses. By doing so, it allows time to work on what you’re good at, but more importantly, to focus on continuing to grow and expand your business to serve those around you.
With that said, have you taken the time to systemize the different functions within your business? Have you taken the time to systemize your social media operations or in some cases, delegate the work?