As an entrepreneur, time is one of the most important resources that we have. No matter how hard we try, we can never get more time in the day. So that begs the question of “If we can’t get more time, is there anything that we can do to better leverage the time we DO have available”?
Let’s face it…when it comes to our Facebook Business page, none of us can stay in front of our computers ALL DAY, EVERYDAY. By doing so, we would be neglecting the actual duties of running the business, or more importantly, making sure that we’re working “on” our businesses vs. just strictly working “in” our business. With that being said, there’s a chance that you may consider learning how to use automated posting tools for your Facebook Business Page.
Becoming familiar with the right way to use automated posting tools will help you regain control of your time. Learning how to use them properly will help you avoid epic marketing failures that automated tools can contribute to.
There are some experts out there who believe you should never use automated tools. The belief is that all of your interaction can and should be done in real time. In theory, this is a great idea. In practice, it leaves you open to the risk of not having content posted if something happens to you or your ability to post. Ever have a power outage? Or has your Internet service always been 100% reliable with no downtime at all? (And if this is you maybe we should talk!)
So if you’re considering going down this route of utilizing automated tools, be sure that you understand that while automated posting tools can help you maintain your engagement levels by posting fresh content throughout the day, they are not a substitute for posting and engaging real time with your audience.
So how might you best utilize automated posting tools in conjunction with your real time posting strategy?
#1 – Preschedule a certain number of posts spread out throughout the day.
#2 – Create time in your schedule to post and respond to comments in real time. This gives you an opportunity to be as authentic as possible while still dealing with the reality that marketing is only one of the many tasks you have to do in your business.
Even if you outsource your social media postings to a social media manager, it’s likely that he or she will use an automated tool. This is not necessarily a bad thing, as long as it’s in conjunction with some real time interaction. Again – you need to be covered if your social media manager is sick, on vacation, or otherwise has an equipment failure preventing real-time posting.
What are some of your favorite automated posting tools? I would love to hear your thoughts!