Using Automated Posting Tools For Facebook Business Pages

Automated Facebook Posting Tools

As an entrepreneur, time is one of the most important resources that we have.  No matter how hard we try, we can never get more time in the day.  So that begs the question of “If we can’t get more time, is there anything that we can do to better leverage the time we DO have available”?  

Let’s face it…when it comes to our Facebook Business page, none of us can stay in front of our computers ALL DAY, EVERYDAY.  By doing so, we would be neglecting the actual duties of running the business, or more importantly, making sure that we’re working “on” our businesses vs. just strictly working “in” our business.  With that being said, there’s a chance that you may consider learning how to use automated posting tools for your Facebook Business Page.

Becoming familiar with the right way to use automated posting tools will help you regain control of your time. Learning how to use them properly will help you avoid epic marketing failures that automated tools can contribute to.

There are some experts out there who believe you should never use automated tools.  The belief is that all of your interaction can and should be done in real time. In theory, this is a great idea. In practice, it leaves you open to the risk of not having content posted if something happens to you or your ability to post. Ever have a power outage? Or has your Internet service always been 100% reliable with no downtime at all? (And if this is you maybe we should talk!)

So if you’re considering going down this route of utilizing automated tools, be sure that you understand that while automated posting tools can help you maintain your engagement levels by posting fresh content throughout the day, they are not a substitute for posting and engaging real time with your audience.

So how might you best utilize automated posting tools in conjunction with your real time posting strategy?  

#1 – Preschedule a certain number of posts spread out throughout the day.

#2 – Create time in your schedule to post and respond to comments in real time. This gives you an opportunity to be as authentic as possible while still dealing with the reality that marketing is only one of the many tasks you have to do in your business.

Even if you outsource your social media postings to a social media manager, it’s likely that he or she will use an automated tool. This is not necessarily a bad thing, as long as it’s in conjunction with some real time interaction. Again – you need to be covered if your social media manager is sick, on vacation, or otherwise has an equipment failure preventing real-time posting.

What are some of your favorite automated posting tools?  I would love to hear your thoughts!

24 Comments

  1. Oh yes… the infamous duo – shedule and outsource!  Need to find the time to set this up!  hahaha!! but seriously, great post, great job Edmund! p

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    • Haha! Yep! Looks like you can’t separate them nowadays especially if you’re busy 😉

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  2. I have a VA who schedules 2 FB posts and 4 Twitter posts a day for me. I write the posts and send them to her. Then I do other posts that might be timely myself each day and comment every day.

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    • Sounds like a good strategy!

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  3. I schedule posts throughout the day and am getting better at restricting my times to respond. You can really get sucked into a time black hole if you don't manage your social media. 

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    • Oh, yeah! That’s true! In that case, having a timer is very essential 😉

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  4. Great advise!! I have to start scheduling! 🙂

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    • Perfect! I’d say, GO FO IT! 😉

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  5. I found myself spending so much time trying to keep up with social media but I've started scheduling my posts and it saves so much time! I was kicking myself for not doing that all along. Great post Edmund 🙂

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    • Thanks! Good to know that it’s saving you time. By doing so, you can still attend to other important matters while you got yourself covered as far as your Facebook postings is concerned. 

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  6. Excellent tips Edmund! I am so thankful for the way that technology allows us to automate our posts. It really is a godsend. It allows us to stay helpful & interactive with our social media pals regardless of where we are. 🙂

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    • That’s right! It’s truly a blessing! 

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  7. I outsourse and use Hootsuite to preschedule as I don't always have access to social media during the day. Wish I was able to spend more time interacting with my friends, fans, and followers!

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    • I feel you, Maria. Well, outsourcing is good because it will have you covered while you’re attending to other parts of your business. =)

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  8. Great post Edmund! And you are right though these tools are great you DO Have to engage "in person" as well.

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    • Yep! We can’t 100% rely on automated system. We have to give our ‘personal touch’ not only in Facebook but also in ALL the social media platform that we are using. 

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  9. Thank goodness. I am doing it right! Thanks for the confirming post!

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    • You’re welcome! I’m glad to hear that you’re practicing it. =)

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  10. Excellent post Edmund, and I agree that there is time to schedule and there needs to be time to interact with those interacting to your posts.  Plus, if you hire a social media person or someone to manage your social media for you, that doesn't take you off the hook, it is still your business and you still need to make a presense… well, if it is important to you that is… and it should be. Thanks!

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    • Thanks Kristen! I totally agree with you. =)

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  11. Hi Edmund,

    Great tips! I am getting better at scheduling things out. I am also getting better at setting a time to respond. This was a very helpful post. Thanks!

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    • I’m glad you find this helpful =)

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  12. Great information Edmund.  I'm always looking for time saving tools.  Thank you.

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    • You’re very much welcome!

      Reply

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