As we wrap up the different platform-specific posts on getting organized with social media to experience greater results, there were a few additional tips that didn't fit neatly into other categories. Rather than tossing them out, I'm putting them together here as a sort of hybrid collection of social media organization "how-tos."
8 Tips To Boost Your Social Media Effectiveness Today!
#1 – Know Your Goal: What results do you want? It's hard to chase a moving target. It's much easier to track your progress toward a goal if you know what that goal is. Facebook Likes? Website visitors? Opt-in sign ups for a list? Writing down your goal forces you to be super specific, helping you make better progress toward your goals.
#2 – Know Where You Are: Do you know where you are in the accomplishment of your social media efforts? A map is helpful only if you have a reference point! A few easy ways to gauge your current social media efforts include simple searches. Search Twitter for mentions of your website (they'll show up even if they were shortened with a link shortening service like bit.ly. Search Pinterest to see if people are already pinning content from your website by typing http://pinterest.com/source/domain/ in your address bar (replace domain with your homepage URL. So for example, http://pinterest.com/source/edmundslee.com would bring up all repinned content from my website on Pinterest.
#3 – Need to boost your content? Repurpose with Purpose: Your content can be used in multiple forums, but do so wisely. If your audience senses that your message is exactly the same across platforms, they have no need to follow you anywhere else.
#4 – Create an Editorial Calendar: Along with a schedule, an editorial calendar is the other best friend of the professional social media manager. This allows you to plan your updates in advance. It also gives you a bird's eye view of your social media efforts across platforms.
#5 – Scheduling: Life happens. And so should your social media updates. While some people are anti scheduling, I firmly believe that scheduling some updates and then engaging with your followers throughout the day is the key to maintaining healthy social media growth and a sane personal life as well.
#6 – Know Your Mission and Share it: This might seem small but it's actually a very important part of creating your unique online identity. On any of your social media platforms where there is a "bio" or "about" section, be sure to fill it out completely. Put some thought into it – what is your business or organization's purpose for existing? Make it clear and to the point, and take a look at it when you're done to make sure it's displaying properly.
#7 – Fulfill Your Mission: This is connected to your editorial calendar. But whatever your stated purpose is on your page, be sure to fulfill that purpose in some way in the content you provide across platforms.
#8 – Keep The Social in Social Media: This is called social media for a reason! Engage! Don't just push your own links and products, and don't just be all business all the time. Be a real person, and listen to your audience actively.
These tips for planning your overall efforts, not to mention the platform specific tips on Facebook, Twitter, Google+, and LinkedIn should give you the initial framework to develop systems for your social media success.
Which tip (or platform) helped you the most? I'd love to hear – leave me a comment below!