Pin Like a Pro Part 2: Pinning Strategies
Once you’ve mastered the nuts and bolts of how to get pictures or videos on your pin boards, it’s time to ask yourself a different question: “How do I pin on Pinterest strategically?”
You see, Pinterest isn’t just a hobby site. The Wall Street journal has dubbed it “the hottest start up in Silicon Valley.” Nationally known brands, such as Real Simple magazine and Martha Stewart Weddings have determined that Pinterest now drives more traffic to their respective websites than any other social media site.
Other smaller companies such as the creators of the Camiband experienced a huge increase in sales – more than when their product was featured on the Today Show! – when a pin went viral.
How can you harness the power of Pinterest to increase your revenue? Surprisingly enough – it’s not about hard selling on Pinterest! Some of the most successful ways to pin on Pinterest to increase sales revolve around communicating the image of your brand, helping your customers see the lifestyle your products might help them enjoy, or allowing your customers to connect in a more personable way with your company and employees.
With that in mind, here are some of the top strategies for pinning on Pinterest to boost sales:
Get your customers involved
Ask your customers to submit pictures of themselves using your product or service. If a picture speaks a thousand words, a happy customer is the ultimate testimonial. Create a special board for these pictures and call it something different – like “VIP Clients.” People like to be made to feel important.
Behind the scenes
It’s funny, but people love to see how the people behind the scenes of their favorite companies look and act. With permission, post pictures of your employees having fun in the office. It makes your company seem more personable and human – and your customers can relate.
People love information. People really love information that is easy to understand and quick to implement. Infographics do just that, and they are a great way to provide value to your audience. Because they satisfy people’s needs for easy to digest information, they tend to get repinned a lot.
Create a virtual catalog
Directly selling from Pinterest is not considered the best way to market via Pinterest. That said, putting a dollar sign ($) in the description of an item will cause its price in dollars to be displayed directly on the item on your pin board. Pin images from your company website complete with price, and when it gets repinned, anyone who clicks on the image will be taken to your company website where they can purchase it from you.
Another approach to marketing with Pinterest can be reflected in companies like Whole Foods. Rather than using the “catalog” approach listed above in advertising things like their weekly sales, Whole Foods uses Pinterest to build their brand image among creating an image of the lifestyle associated with shopping at their store.
What do you think? Which of the above tips might be most useful for your business? Do you have pinning tips that aren’t listed above? Leave a comment below!