Part 2: Pin Like A Pro: How to Pin on Pinterest

how to pin on pinterest

Pin Like a Pro Part 2:  Pinning Strategies

Once you’ve mastered the nuts and bolts of how to get pictures or videos on your pin boards, it’s time to ask yourself a different question:  “How do I pin on Pinterest strategically?” 

You see, Pinterest isn’t just a hobby site.  The Wall Street journal has dubbed it “the hottest start up in Silicon Valley.”  Nationally known brands, such as Real Simple magazine and Martha Stewart Weddings have determined that Pinterest now drives more traffic to their respective websites than any other social media site. 

Other smaller companies such as the creators of the Camiband experienced a huge increase in sales – more than when their product was featured on the Today Show! – when a pin went viral. 

How can you harness the power of Pinterest to increase your revenue?  Surprisingly enough – it’s not about hard selling on Pinterest!  Some of the most successful ways to pin on Pinterest to increase sales revolve around communicating the image of your brand, helping your customers see the lifestyle your products might help them enjoy, or allowing your customers to connect in a more personable way with your company and employees. 

With that in mind, here are some of the top strategies for pinning on Pinterest to boost sales:

Get your customers involved

Ask your customers to submit pictures of themselves using your product or service.  If a picture speaks a thousand words, a happy customer is the ultimate testimonial.  Create a special board for these pictures and call it something different – like “VIP Clients.”  People like to be made to feel important. 

Behind the scenes

It’s funny, but people love to see how the people behind the scenes of their favorite companies look and act.  With permission, post pictures of your employees having fun in the office.  It makes your company seem more personable and human – and your customers can relate.

Infographics

People love information.  People really love information that is easy to understand and quick to implement.  Infographics do just that, and they are a great way to provide value to your audience.  Because they satisfy people’s needs for easy to digest information, they tend to get repinned a lot.  

Create a virtual catalog

Directly selling from Pinterest is not considered the best way to market via Pinterest.  That said, putting a dollar sign ($) in the description of an item will cause its price in dollars to be displayed directly on the item on your pin board.  Pin images from your company website complete with price, and when it gets repinned, anyone who clicks on the image will be taken to your company website where they can purchase it from you.

Lifestyle Marketing

Another approach to marketing with Pinterest can be reflected in companies like Whole Foods.  Rather than using the “catalog” approach listed above in advertising things like their weekly sales, Whole Foods uses Pinterest to build their brand image among creating an image of the lifestyle associated with shopping at their store.

What do you think?  Which of the above tips might be most useful for your business?  Do you have pinning tips that aren’t listed above?  Leave a comment below!

28 Comments

  1. I loved these pinning strategies, Edmund. I love Pinterest. I have built categories for my blog posts and I am seeing traffic from Pinterest. Plus it's just plain fun. Thanks!

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  2. Great suggestions, Edmund. Taking number one – getting customers involved and hosting a contest for our customers…and pinning it

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    • Let me know how that goes. Not only is it going to pay off, but more importantly, it’ll be FUN.

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    • SWEET! Your Inner Circle is going to be even more on FIRE!

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  3. Great tips, Edmund! I too got inspired for my group coaching clients, as well. Thanks!

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    • Glad they inspired you Susan. If I know you, your group coaching clients are in for a TREAT!

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  4. A virtual catalog is something I hadn't considered. I will check this out!

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  5. I haven't exactly figured out how to apply the idea, but the thought of using lifestyle marketing keeps intriguing me.  
    Definitely food for thought!  

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    • Definitely food for thought! It’s definitely something for us to explore further.

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  6. I love Pinterest too – great tips Edmund! 🙂

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  7. This information is going to help me take my experience on Pinterest to a whole new level! Thanks!

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  8. Love your tips Edmund!  I have begun to use it to post blog information.  I appreciate the catalog idea as well.  Can't wait to implement some of your great tips!  

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  9. Oh these are great! I'm not very good at using Pinterest correctly. I'm going to start making infographics too. Isn't there a website that lets you make really cool ones easily with free templates? I cant find it!

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    • I’ll have to look into that Gina. That would be an awesome tool though!

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  10. Excellent Tips Edmund!!:) I love Pinterest and so glad you shared these tips to show that Pinterest can truly help your business:) Hugs!

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  11. Thanks for Great tips Edmund 😀 I have used some of them. My e-shop has a pinterest button on each article and I have clicked on it and got a direct link to the artcle in the shop from Pinterest. I have also created a board for my BNI team where I invited the team leader to see how it works… I am quite sure this will boost marketing and sales opportunities since I could see how much she liked it 😀 Keep up the excellent work you are doing!

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  12. Edmund, I really enjoyed this article I got a lot out of it that I can apply to Pinterest. Thank you.

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  13. Great tips Edmund.  Printing this off for reference!!  Appreciate it

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  14. One of my favorite pinners is CherylStyle for some of the reasons you mention.

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    • I’ll have to check that one out =)

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  15. Love the tips Edmund. I just started adding my blog posts. I'm fairly new to Pinterest, so this was extremely helpful. Thank you. Lisa

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    • I'm glad it came in handy 🙂

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