Just as important as knowing what to Tweet is knowing what kind of Tweets will get you in hot water! This sounds like a reality show, but the fact of the matter is that knowing “what not” to Tweet is just as important as knowing “what to” Tweet. Becoming part of the conversation on Twitter is an important business marketing activity. However, Tweeting carelessly can (at best) fail to promote your brand effectively. Obviously, this does some damage to your return on investment. And as a worst case scenario, a careless Tweet or lack of Twitter strategy can actually damage perception of your brand – sometimes permanently.
Here are some tips on what not to tweet.
1. Hashtag Stuffing:
While hashtags can be a great way to include a searchable keyword or two in your Tweet, one or two at most is all you should include in any given Tweet. Any more than that and it looks like you’re desperate for business and typically doesn’t attract people who want to do business with you.
2. Be thoughtful about your requests for re-Tweets. Do not include the “Please reTweet!” in every Tweet. It gets old, and it starts to look like you only love your followers for what they can do for you.
3. Don’t include your own Twitter handle in your Tweets, and especially don’t include it multiple times.
4. Don’t Tweet while under the influence. If you wouldn’t deliver any other business correspondence while drunk or otherwise impaired, it’s not a good idea to Tweet at that time, either. Forgetting this rule is a great way to end up on a list of epic brand failures on Twitter.
5. When someone says something to you on Twitter that you disagree with or that upsets you, never Tweet a response that’s negative back at them. If you choose to respond, make sure you do so in a way that’s professional and constructive. Remember: Twitter has over 200 million active accounts. People are watching, and they’re waiting to pounce and make any inappropriate Tweet go viral in a matter of seconds. If you respond in a negative way to somebody who has a legitimate criticism of your brand, all it does is make you look even worse.
6. Don’t make your Twitter stream all about you. Your Twitter stream isn’t the place to post a never ending list of things about you and why you’re so great. To continue with the analogy of Twitter being like a party, you know how at a cocktail party there’s always one person who everybody notices because all they can do is talk about themselves? Well, don’t be “that person” on Twitter whose Twitter theme seems to be “How Great I Am.” Twitter works best when you’re more interested in the people who are following you and how you can provide amazing value to them.
7. Don’t bash your competition. No matter what your competition is doing, it makes you look worse.
8. The bottom line is this: Don’t Tweet anything that doesn’t have tremendous value to the people who have given you the gift of their time by choosing to follow your Tweets in their stream.
As a note, be sure that you have a plan in place to Tweet responsibly. Review your Tweets before posting them in order to make sure you're saying what it is you intend to say. Happy Tweeting!