Learn What Not to Tweet to Save Your Brand

What Not to Tweet

Just as important as knowing what to Tweet is knowing what kind of Tweets will get you in hot water!  This sounds like a reality show, but the fact of the matter is that knowing “what not” to Tweet is just as important as knowing “what to” Tweet. Becoming part of the conversation on Twitter is an important business marketing activity. However, Tweeting carelessly can (at best) fail to promote your brand effectively. Obviously, this does some damage to your return on investment.  And as a worst case scenario, a careless Tweet or lack of Twitter strategy can actually damage perception of your brand – sometimes permanently. 

Here are some tips on what not to tweet.

1.    Hashtag Stuffing:  
While hashtags can be a great way to include a searchable keyword or two in your Tweet, one or two at most is all you should include in any given Tweet. Any more than that and it looks like you’re desperate for business and typically doesn’t attract people who want to do business with you. 

2.    Be thoughtful about your requests for re-Tweets. Do not include the “Please reTweet!” in every Tweet.  It gets old, and it starts to look like you only love your followers for what they can do for you. 

3.    Don’t include your own Twitter handle in your Tweets, and especially don’t include it multiple times.  

4.    Don’t Tweet while under the influence.  If you wouldn’t deliver any other business correspondence while drunk or otherwise impaired, it’s not a good idea to Tweet at that time, either. Forgetting this rule is a great way to end up on a list of epic brand failures on Twitter. 

5.    When someone says something to you on Twitter that you disagree with or that upsets you, never Tweet a response that’s negative back at them. If you choose to respond, make sure you do so in a way that’s professional and constructive. Remember: Twitter has over 200 million active accounts. People are watching, and they’re waiting to pounce and make any inappropriate Tweet go viral in a matter of seconds. If you respond in a negative way to somebody who has a legitimate criticism of your brand, all it does is make you look even worse. 

6.    Don’t make your Twitter stream all about you. Your Twitter stream isn’t the place to post a never ending list of things about you and why you’re so great. To continue with the analogy of Twitter being like a party, you know how at a cocktail party there’s always one person who everybody notices because all they can do is talk about themselves?   Well, don’t be “that person” on Twitter whose Twitter theme seems to be “How Great I Am.”  Twitter works best when you’re more interested in the people who are following you and how you can provide amazing value to them.

7.    Don’t bash your competition. No matter what your competition is doing, it makes you look worse.

8.    The bottom line is this: Don’t Tweet anything that doesn’t have tremendous value to the people who have given you the gift of their time by choosing to follow your Tweets in their stream.

As a note, be sure that you have a plan in place to Tweet responsibly. Review your Tweets before posting them in order to make sure you're saying what it is you intend to say.  Happy Tweeting!

 

 

38 Comments

  1. Good post, agreed, except maybe for #8, although that could be just a matter of defining "tremendous value". I always appreciate it when people show they're not "just" a company but also human. So for me, some personal remarks/opinions/funny things have value, even though these tweets do not teach or inform me about useful things. (admittedly, this is easier for the smaller players around and more difficult for the bigger companies. But still…)

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    • I understand what you mean Fem. Good point!

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  2. Hi Edmund,

    Super tips! I tweet what I find valuable, and following your stream I always have a steady flow of tweets to retweet on demand.

    Thanks for sharing!

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    • Anytime! It's my pleasure to give out valuable information.

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  3. SUPER post! I'm glad to know that I'm heading in the right direction. I see lots of people that put please re-tweet on just about every post. It makes me feel like they are forcing me to do it, not because I think it's great content. It's actually a REAL turnoff. I love spending the day talking on there. When I learned the lesson that its a cocktail party things really turned around there for me. Super post and off to pin it!

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    • Thanks Heather! I'm glad you like it and you find it valuable. =)

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  4. Great post. It's really just the kind of manners our moms taught us. And people don't like us better if all we do is tell them about how great we are. They likes us for being good listeners and giving them valuable info.

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    • Yep! Totally agree! 

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  5. Great tips and they are ALL so important.

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    • Thanks man! I really appreciate it!

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  6. Great list of don't!!  very helpful! – common sense, however, surprisingly many don't have that sense they effect through their tweets!  grat job!  P

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    • Thanks Patricia! Well, sometimes we just need to be reminded of the do's and dont's 😉 

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  7. These all make perfect sense, but it's always good for reminders! Thanks, Good Post!

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    • Don't mention it! 🙂

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  8. Great post as always Edmund 🙂 A TUI – could very harmful to your brand, great point!

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    • Thanks Chloe!

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  9. True, true and more true (if there is such a condition). I particularly like the admonition not to tweet under the influence…even if you're just moderately floaty. What seem brilliant, incisive or absolute hilarious generally turns out not to be in the cold light of (a sober) day. Good stuff. 

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    • Thanks Jackie! =)

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  10. Very interesting! i really enjoyed reading it! 🙂

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    • Glad you like it!

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  11. Tweeting while under the influence? If a business owner does that they really deserve whatever they get. Thanks for all of the great tips Edmund!

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    • My pleasure =)

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  12. Edmund,

    Some great tips.  One of my pet peeves is the hashtag stuffing — it gets to the point where there isn't any room left for a tweet — only the tags!
     

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    • Right! We have to remember that we have to leave room for the real message or even for RT.

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    • You're welcome!

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  13. All of these are great advice, Edmund. #Hashtag #stuffing just #drives #me #crazy!
     

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    • Haha! It is crazy!

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  14. These are great! Love #5 about responding to negative comments. This was just in the news, too.  Alyssa Milano was quite classy in her response to Jay Mohr's "fat-bashing" comment. I've also seen authors resond defensively to critics comments about their books. It's ugly an looks bad on both parties.

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    • Right! It is ugly and very unprofessional.

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  15. Great post! The tips are very useful. Which of the tips do you consider the most important?

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    • I think all of them are important. Bottomline is, we need to stay professional every time we tweet because whatever we tweet or post in any social media platform reflects who we are as a person and as business people. 

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  16. #idon'tgetwhatyoumean! lol  I actually have NEVER asked for a RT. Do people do that?  I must confess, I have included myself in the tweet thread.. and ONLY on accident. Some of these are no brainer… but if you are saying them… then guess not! lol  Thanks Edmund, informative as always. Thanks!

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    • You're welcome!

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  17. These are all wonderfult tips. I love "Don't tweet under the influence" Hahaha I can see why this could really cause some problems for people 😉 

     

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    • Oh, yes! Definitely!

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  18. Great post.   It is so vital to always be professional.   It is easy to forget how permanent damage can be done with a click of a button after a thoughtless entry.   The speed of technology is definitely a double edged sword.   Thank you for this reminder to always be a good representation of your business and what you have to offer those who choose follow you.  

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    • You’re very much welcome, Cathy!

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