Struggling to think of content for your marketing strategy? Here are 7 kinds of content you should be using (and probably aren't) to breathe new life into your marketing campaign.
#1 – Tip Graphics/Quote Graphics: Tip graphics and quote graphics are one of the most shared kinds of content on many social media platforms (particularly Pinterest and Facebook). One of the ways to get the most mileage out of this form of content is to make sure you've included your website URL on the graphic. Not only does this help market your website, it also makes it harder for someone to use your graphics without crediting you (it doesn't totally prevent plagiarism, but at least makes them have to work harder for it).
#2 – Digest Posts: This kind of post is a roundup of articles in your niche, such as a list of most recent or best articles on a certain topic. These are especially good to write when you don't have any other ideas because they're fairly easy to write. Simply scan your RSS reader for good articles over the past week/month and write a short summary of each. Another reason digest posts are a great form of content when you aren't feeling creative is that the act of reading in your field is sure to spark your creativity for future posts as well.
#3 – Videos: Many people don't like to read. This makes videos a great way to deliver content that will reach a wider audience than just written material alone. Videos can be put on YouTube (with a link to your website) as well as embedded within your website itself. A quick and easy way to create multipurpose video content is to host a Google+ Hangout, record it and upload it to YouTube.
#4 – How-To Posts: These are one of the most commented-on and shared types of posts, hands down. Why? Simply because they provide a tremendous amount of value for people who are just learning your niche. In addition, by providing information on how to accomplish something, you establish yourself as an authority in your niche.
#5 – Comparisons: Posting a comparison of two (or more) different products or services in your niche is another great way to establish yourself as an authority in your field, not to mention provide valuable information for your audience. Are there two apps that are frequently used in your niche that do similar functions? Compare them. Do two different pieces of equipment in your field have similar features but different price points? Write a post that details those differences – your readers will appreciate the information you provide.
#6 – "What to look for…" This is a helpful resource for people looking to do business with a company like yours. Create a post that details the questions people should ask when hiring a business in your niche or buying products from a company such as yours. Just a word of caution – be sure that your post provides real information and isn't just a thinly disguised advertising piece. Your readers will know and you'll actually lose credibility.
#7 – Interviews: You can do interviews via video, audio or text posts, but however you do them, they're a fantastic way to position yourself as a thought-leader in your niche, not to mention providing great content for your audience. The format of an interview is also a very easy post to follow, either in reading or in an audio or video, making it a nice change of pace from your regular blog posts.
What is your favorite kind of content to create? Please leave a comment below – I'd love to hear from you!