One of the best ways for marketers to use Twitter is in attracting other customers. Did you know this is possible with just 140 characters per Tweet?
I should say right up front that the best way to attract other customers isn't to do anything like posting links to your products all day every day. It amazes me that people still do this these days – haven't they figured out how rude it is? Apparently not, I guess.
But there are some proven techniques for finding and attracting more of your ideal customer on Twitter, and they are so natural, people will actually thank you for having just what they were looking for at just the time they were looking for it. And that isn't rude at all, that's just providing great value and service to people who want what you offer.
How can you magnetically attract more of your ideal prospects and customers using Twitter?
#1: Search Twitter for people who are likely to be interested in your products or services.
You can do this easily by thinking of some common keywords in your niche and searching for those, or looking at hashtags and seeing if there are any likely to be of interest to people who want what you offer. Either way – start searching for and following people who are likely to want what you have. Chances are, they'll follow you back, and if you're providing valuable information about something they're interested in, they'll be likely to pay attention to you. Speaking of providing valuable information . . .
#2: Provide valuable information in your niche.
Notice this isn't about spamming links to your services and products every hour, but providing relevant, actionable information that your followers can use. If you're seen as someone who is always trying to sell to your followers, you'll get tuned out in a hurry. But if you are providing information that is highly valuable, chances are people are going to be so impressed they'll wonder just how much more you have in store for your paying clients. Lead with value and you'll attract clients of value.
#3: Use a variety of formats – links, quotes, humor, and Vine videos
If you're only Tweeting one kind of material (how to, for example), you're missing out on customers who aren't as likely to read how-to information. People learn in a variety of ways, and you need to provide a variety of content on Twitter (on all your channels, really) that reflect the variety of ways people want to receive content and information. With the addition of Vine videos, you have an additional format that is great for reaching people who are more visually oriented. Need some ideas for how to incorporate Vine videos? Try some behind the scenes footage. Or at an event, create a custom hashtag and ask your attendees to create their own Vine videos and mark them with the hashtag. Watch the buzz around your company and event skyrocket – and people's natural curiosity will be triggered – encouraging them to come check out your company, its products and services.
What is your favorite technique for attracting customers on Twitter? Leave a comment below!