Growing your audience of targeted followers increases the people in your network who are likely to be interested in your product or service. This should be one of your key daily goals when using Twitter for marketing.
This article could be summed up in a single sentence: Tweet content that’s so amazing people can’t wait to follow you and see what else you offer.
Really, that’s it. People follow people on Twitter because they saw something posted that provided value of some sort to them. It might have been information, it might have been humor, or it might have been inspiration. It might have been a funny picture in the middle of the day; it could have been a link to a how-to video for an important question in your niche. Whatever it was, people saw something that was useful and wanted to make sure that they didn’t miss any other content from that user.
With that said, there are some strategies you can use as you setup your account and as you continue Tweeting great content that can dramatically change whether people choose to follow you’re not. Here’s a list of them.
#1 Complete your profile including a picture
Without a complete profile including a quality profile picture, many people simply will not follow you. Not having a picture suggests to many professionals that you are not a professional, and that you’re likely someone who’s going to spam them.
Also, make sure that your bio is interesting enough so people will want to follow you. As mentioned, don’t leave it blank. And be sure to include a location to increase the number of people who will see you in search results related to your niche on Twitter.
#2 Make it easy for people to follow you from your website.
If you make it easy for people to follow you on Twitter, chances are decent that they will. So, make sure that a website tweak has not somehow hidden your Twitter link or broken the link from your Twitter button on your website. If you make it hard for people to follow you on Twitter, they simply won’t
#3 Tweet great content
Sharing great content on Twitter is the number one secret to getting re-Tweeted on Twitter. When people reTweet your content to their followers, if it’s unique and valuable, their followers are more likely to follow you.
#4 Make it easy to ReTweet your Tweets
When people reTweet your content, you want it to include your @username so their followers might consider following you as well. This means that your Tweets need to be short enough so that when someone clicks reTweet and Twitter adds “RT @username” at the beginning of the Tweet, there’s still enough room for the whole thing to be read.
#5 Share other people’s great content
The environment of Twitter thrives when people pass great content back-and-forth among their followers and friends. It’s why Twitter exists. Also, people tend to respond in kindness when you link to others content and reTweet others. It’s a form of great etiquette that can dramatically increase your following.
#6 Be judicious in the way you use an autoresponder
This is probably one of the most hotly debated topics even among professional social media managers when it comes to Twitter. Some people believe there is a time and place to use an autoresponder to respond, with a friendly hello to someone who has just followed you.
Other people believe that this is still too self-promotional in nature. No matter what you decide, make sure that any form of automated direct message is in fact valuable and not perceived as spam by your followers.
#7 Don’t buy followers
The practice of buying followers on Fiverr.com or any other source does you absolutely no good, and might even discourage other people from following you if it appears that your followers are not real.
And there you have it! Now you have the list on how you can get more targeted followers on Twitter. Go through the above list of Twitter no-no’s. Are there any that surprised you? Are there any that you’ve been doing? Take a moment to review how you’re using Twitter and make sure you are not inadvertently shooting yourself in the foot!