You’ve struggled through building your company’s Twitter profile. You’ve successfully answered the question, “How Do I Use Twitter?” while privately wondering exactly how this is going to help your business. All the infographics out there say that everyone’s doing Twitter, so you jumped in. You’ve tweeted a few times…maybe even a few times a week or day.
But you find yourself wondering – with this few followers, what’s the point? Is anyone even reading your Tweets?
Let’s face it – when building your company’s presence on Twitter, the number of followers is key. If no one is receiving your company’s Tweets, there really isn’t much of a point in sending them, is there?
So you might be asking yourself, “how do I get more followers on Twitter?”
There are a number of tools and strategies out there for growing your Twitter following. In fact, if you’re interested, my gift to you is a free ebook featuring 13 specific strategies to answer to the question: “How do I get more followers on Twitter.”
If you talk to some of the key players in social media management and ask how to gain more followers, one answer comes up time and time again. It’s like a formula. But it’s not a gimmick. And it works. Consistently.
Quality of Engagement + Quantity of Engagement = Increase in Twitter Followers
Let’s look at each piece in particular:
#1 – How Do I Get More Followers On Twitter From Quality Engagement?
When you started your business you likely asked yourself, “How do I get more customers for my business?” You likely looked for what problem your customers needed you to solve. It's the same thing here! The answer to “How do I get more followers on Twitter?” is to provide VALUE for your customers. Solve a problem. Encourage them. Make them feel important!
- Fulfill your followers’ needs.
- Solve a problem
Businesses that fulfill needs and solve problems are businesses that grow! The same holds true in social media, including Twitter. Provide Tweeted content that fulfills needs and solves problems, and people will want to share with others. When your valuable content is shared, your number of followers will naturally grow as more people seek out the source of the content.
#2 – “Isn’t One Tweet Enough?” or, “How Do I Get More Followers on Twitter From Quantity of Engagement"?
I once saw an online discussion where a business owner was worried about cost but wanting to jump on the Twitter bandwagon. So he tried to hire someone to outsource his Tweets…but only one per day. One Tweet per day advertising a business doesn’t pass the quality test, much less the quantity test. Chances are, he’s going to actually hurt his business rather than help it! How is he providing value to his customers by not even engaging with them?
#3 – How Many Tweets Are Enough?
How many Tweets are enough is specific to each business. There are analysis tools out there that can help you look at your Tweets and growth in followers and figure out what’s working best for you. If the thought of learning yet another system is too much, consider hiring a professional Twitter consultant help you determine what specific strategies will best help your business answer the question, “how do I get more followers on Twitter?”
#4 – Flip Your Perspective
It’s easy to get caught up in wondering how to maximize your experience on Twitter. To be constantly asking “How do I get more followers on Twitter? How do I use Twitter to increase business? How do I know what this is doing for me?” When you begin to look at the quality and quantity of your engagement with your audience, your perspective begins to shift. You begin to ask, “How do I create value for my audience?” Ultimately you discover –
When you create value for your audience, your benefit from Twitter will grow.
The bottom line of getting more Twitter followers is this: There are some very useful tools and strategies out there to help you answer the question, “How do I get more followers on Twitter?” For specific techniques, I invite you to click here for my free book, “13 Ways To Get More Twitter Followers.” But to keep the followers you find, you must add the tools of frequent, regular engagement, and provide real value for your audience.
Post a comment below – what's your favorite way to engage with new Twitter followers?