Are you still wondering how to get more retweets on Twitter? As you’re working out what to tweet, I wanted to bring your attention to this. Did you know there are actually several kinds of tweets that will absolutely hurt your chances of getting retweeted!
Here are the kinds of tweets you want to stay away from if you want to increase your chance of getting more retweets on Twitter:
How Not to Get More Retweets on Twitter:
#1 – Say the same thing that’s been said before.
Dan Zarella of Hubspot.com did an analysis of the words found in tweets and in retweets. He found that the retweets tended to contain a rarer set of words than did a similar sample size of non-retweets. What does this mean? People want to retweet things that are fresh, not the same old content that everyone else has tweeted.
#2 – Tweet at the same time as everyone else.
There are two schools of thought on when to tweet for maximum impact. One side says to retweet at certain times that lots of people are tweeting and retweeting. On the other hand, timing that is contrary just might be more effective. For example, tweeting on Friday afternoons when tweet activity tends to decrease might an ideal time to schedule your tweets in order to make your retweet-worthy material stand out. Standing out with quality content at the right time is a great way how to get more retweets on Twitter.
#3 – Talk about yourself.
People aren’t on Twitter to hear about you, except briefly from time to time in a way that helps you appear more human and more personable to them. People are on Twitter because they’re interested in material that benefits them by helping them solve a problem or helping them feel important.
In a study of retweets versus regular tweets, Dan Zarella of Hubspot.com found that retweets contained approximately half of the self-references that a similar size sample of non retweets did. That means that tweets that used words that talked about the user got significantly fewer retweets than tweets that didn’t talk about the user who wrote them.
How to get more retweets on Twitter? Stop talking about yourself and create content for your tweets that brings value to your audience. Solve a problem. Teach “how to _____.” Most effectively, make your audience feel important and uplifted by via your tweets.
#4 – Hashtag every topic.
Putting a hashtag on every topic appears spammy. Include 1 or 2, but never more than 3 in a single tweet. It gets tedious for your followers and looks too much like keyword stuffing to be taken seriously. Speaking of spammy…
#5 – Plug your company or products in every tweet.
There’s no way to kill your social media marketing efforts faster than making everyone think you’re a spammy self promoter. How to get more retweets on Twitter involves retweeting valuable content. Don’t just promote yourself and your products.
#6 – Tweeting once a week.
Twitter is a social media platform. Its short format is designed to be updated quickly. Failing to update your Twitter status regularly (multiple times a day) is a sure way to make sure your brand appears obsolete (or not at all) in your followers’ eyes.
True confessions time: Have you ever engaged in any of these “what not to tweet” activities? How did it impact your Twitter following? Leave a comment below!