Don’t Use These Twitter Tactics! How NOT to Get More Retweets on Twitter

How to Get More Retweets

Are you still wondering how to get more retweets on Twitter?  As you’re working out what to tweet, I wanted to bring your attention to this.  Did you know there are actually several kinds of tweets that will absolutely hurt your chances of getting retweeted!  

Here are the kinds of tweets you want to stay away from if you want to increase your chance of getting more retweets on Twitter: 

How Not to Get More Retweets on Twitter: 

#1 – Say the same thing that’s been said before. 

Dan Zarella of Hubspot.com did an analysis of the words found in tweets and in retweets.  He found that the retweets tended to contain a rarer set of words than did a similar sample size of non-retweets.  What does this mean?  People want to retweet things that are fresh, not the same old content that everyone else has tweeted.  

#2 – Tweet at the same time as everyone else. 

There are two schools of thought on when to tweet for maximum impact.  One side says to retweet at certain times that lots of people are tweeting and retweeting.  On the other hand, timing that is contrary just might be more effective.  For example, tweeting on Friday afternoons when tweet activity tends to decrease might an ideal time to schedule your tweets in order to make your retweet-worthy material stand out.  Standing out with quality content at the right time is a great way how to get more retweets on Twitter.

#3 – Talk about yourself. 

People aren’t on Twitter to hear about you, except briefly from time to time in a way that helps you appear more human and more personable to them.  People are on Twitter because they’re interested in material that benefits them by helping them solve a problem or helping them feel important. 

In a study of retweets versus regular tweets, Dan Zarella of Hubspot.com found that retweets contained approximately half of the self-references that a similar size sample of non retweets did.  That means that tweets that used words that talked about the user got significantly fewer retweets than tweets that didn’t talk about the user who wrote them. 

How to get more retweets on Twitter?  Stop talking about yourself and create content for your tweets that brings value to your audience.  Solve a problem.  Teach “how to _____.”  Most effectively, make your audience feel important and uplifted by via your tweets.   

#4 – Hashtag every topic. 

Putting a hashtag on every topic appears spammy.  Include 1 or 2, but never more than 3 in a single tweet.  It gets tedious for your followers and looks too much like keyword stuffing to be taken seriously. Speaking of spammy…

#5 – Plug your company or products in every tweet. 

There’s no way to kill your social media marketing efforts faster than making everyone think you’re a spammy self promoter.  How to get more retweets on Twitter involves retweeting valuable content.  Don’t just promote yourself and your products.

#6 – Tweeting once a week. 

Twitter is a social media platform.  Its short format is designed to be updated quickly.  Failing to update your Twitter status regularly (multiple times a day) is a sure way to make sure your brand appears obsolete (or not at all) in your followers’ eyes. 

True confessions time:  Have you ever engaged in any of these “what not to tweet” activities?  How did it impact your Twitter following?  Leave a comment below!

39 Comments

  1. Great tips and Tip 1, love Hubspots content always helpful. Kim Garst also has great unique content all the time. How often do you think one should Tweet per day do you think? 

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    • Depends how much you’re currently tweeting, but enough to reach your audience at different times in the day, regardless of where in the world they are.

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  2. great ponts!  OK!  I won't!  LOL! now I have to get moving more often!

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  3. Great Reminder of the Don'ts! I seem to always forget the hashtags! Kara

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  4. Love the "what NOT to do approach" to your article. They are all great tips but I think I like #5 the best!

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  5. Love this statement "how to get more retweets on Twitter involves retweeting valuable content." YEP!

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  6. I love this!  "Don't be that guy!"  Thanks for always painting a fresh picture for us and reminding us how important it is to use our social media correctly!

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  7. I can think of a few companies who fall into #5.  Nothing is more annoying than a company that is sell their products tweet after tweet.

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  8. Edmund, thanks for this "what not to do" article…I am sure that I have been guilty of some of it at some point in time or other, especially when I was tweeting very rarely. : D
    Sherie recently posted..These Real Secrets to Avoid Playing SmallMy Profile

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    • You’re welcome Sherie!

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  9. As always, great info Edmund! I especially like the idea of Tweeting during off times, never thought of that. Thanks!

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    • You’re welcome Kelly =)

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    • Oh goodness, I agree with you on that one. Makes for an interesting read though!

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  10. Great tips … especially about the time you tweet. It does make a difference.

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  11. Excellent tips on what "not to do" —  "Standing out with quality content at the right time is a great way how to get more retweets on Twitter." says it all!  Thanks Edmund!

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  12. Love this Edmund! Can always count on you to give us the straight truth! Thanks!

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  13. I believe that people are on Twitter to find some encouragement and not a "system" of all kinds of techniques. ThanksEdmund

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    • Thanks for your perspective. You’re welcome Olga!

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  14. I agree that having lots of hashtags in a single tweet is extremely offputting. Waters down the message and decreases readability.
     
    -Diana

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    • Indeed it does Diana. Limiting the # is always better. Otherwise, like you mentioned, the message gets watered down and decreases readability.

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  15. I sure hope I'm not that guy who has tweeted incorrectly. If I have here is my request "forgive me"!

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    • Not a thing to worry about Carla.

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    • You’re hilarious Dawn. That’s one way to do with the ‘subtle hints’ =D

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  16. Love tip number 3…its great to get nuggets about someone but a life story isn't the idea…lol…helpful info, quick and easy is…great article, Edmund!

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    • Anytime Carl. Love having you stop by and keep up the great work with your health clients!

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  17. All good tips. I don't believe I fall into these categories so it was a nice check list to visit 🙂

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  18. Great tips Edmund… especially #4.  Thanks!  

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    • You’re welcome Vicky. Glad it helped!

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  19. These are great points to be aware of. I know I'm guilty of #6. Whenever time starts to get short, Twitter usually ends up being the first thing that gets put on my back burner.

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    • It’s all part of the journey and balancing act between the different parts of our business. You’re not alone =)

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  20. Good to know. I am new to Twitter and its taking some figuring out. Organizing thoughtful tweets ahead of time is key. Thanks for you tips!

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  21. Great list, thanks Edmund! I don't like it when people say “Please RT” in their tweets. If I think someone's tweet is interesting/relevant/useful/funny, I WILL RT it to my tribe, whether or not the person asks. I know that some people disagree with me on this, because they have stats that show they get more RTs when they say “Please RT”, but even so, I will never write "Please RT" in a tweet.

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    • I think that’s fair to say Kay.  Each person has their preference and I can definitely see your perspective when it comes to using the phrase “Please RT”.  Makes total sense.

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