Choosing your Twitter name (@username) is one of the first big choices you’ll need to make relating to branding your business well on Twitter. Choices such as your username, profile information, etc., all have the power to create a dynamic Twitter presence that makes the impact you wish to make with respect to establishing your brand’s reputation. (Alternatively, if you aren’t intentional with your username and profile, they can hurt your brand’s reputation)
From a personal branding standpoint, one of the smartest choices is simply to use your real name – your real first and last name as your Twitter username. One of the reasons this is so effective is because on Twitter, people prefer to connect with real people. If you brand your Twitter account with your brand name, it is much more difficult to establish yourself as a real, warm, authentic person. It’s possible, it’s just more difficult. This is also important to consider if you have multiple people within your company Tweeting on behalf of your brand. It’s possible, however, that a username with your first and last name is already taken as a Twitter username. If this is the case, try using a different variation of your name. Or add your middle initial or something related to your particular business niche.
Some people choose to capitalize on the search engine optimization (SEO) value of a Twitter username by including a keyword related to their product or service within their Twitter username.
As an additional note, it’s not recommended to use only your last name as a Twitter handle, as this makes you appear impersonal to other Twitter users, and you may find that your list of followers isn’t growing as fast as you might like.
It’s also not recommended to use a Twitter username that’s particularly cute or risqué (or inappropriate in any other way). This is a sure way to not be taken seriously as a business person. Just think – your Twitter account and Tweets are going to be the first impression that many people have of your business. You’ll want to make sure that your first impression says exactly what you want it to say. Business related Tweets coming from @cutiepie4 or @MightyDucksFan might not be taken as seriously as you want them to be.<
No matter how you end up choosing your Twitter username, the simple truth is this: with a little creativity, it’s still quite possible to create a great username that suits the personality of your brand.
How about you? What are some of your favorite tips when selecting a username?