3 Secrets to Getting Retweeted Like Godin – And How to Get More Twitter Followers From It!

Secrets to Getting Retweeted

He’s the most read single-person blogger in the world.  He is considered to be one of the most successful marketing experts of our time.  He’s changed the way we think about business, marketing, and communication. 

And he’s one of the most retweeted people in the blogosphere. 

Do you think getting more retweets would change how you get more followers on Twitter? 

How does Seth Godin do it?  Here are three tips from his books that are clearly helpful in getting more retweets.

#1 – Content trumps follower numbers.

If you look at Twitter or talk to marketers, you’ll see a number of people with strategies for how to get more followers on Twitter.  These followers aren’t targeted to your niche – they’re just massive number of followers who most likely aren’t specifically interested in your product or service.  

Godin calls them faux followers and he writes that tweeting a great message to a small group of followers has better retweet potential than tweeting a mediocre message to a huge list of them.   He reported results of an experiment he did in which 200,000 followers led to 25 click throughs with a mediocre idea. 

To look at it another way, if you have a mediocre idea that gets 0.8 new people with each generation it goes through, pretty soon, the idea will die out.

On the other hand, if you start with 100 followers and a great idea that gets 1.7 retweets with each generation, it goes viral pretty quickly. 

The moral of that story:  Spend your time generating content, not random lists of followers.  Strangely, it really is how to get more Twitter followers targeted to the value you offer.

#2 – “Find your positive deviants”

In his blog, Godin talks about the power of praise to get more of your tribe doing the thing you want to do.  How might that look in Twitter?  Simply taking the time to acknowledge and praise the positive outliers.  They’re the select few who retweet you, or those who take the time to send a positive tweet to or about you.  Rather than spending your time and energy arguing with the negative folks – those who are looking to pick a public fight, use your time and platform to build up those who are engaging in a positive manner.  Your tribe as he calls it, will notice and will begin to copy the behavior you praise.  Building a positive, value-enhanced tribe is a proven way how to get more followers on Twitter.

#3 – Read:  It’s a secret key for how to get more Twitter followers!

It’s not glamorous.  It’s not rocket science.  But any great thinker – Godin included – is influenced by ideas, not just his or her own.  Staying connected with new ideas and engaging with them is key to producing content of your own that is novel, engaging, and retweetable. 

Reading both the content and the style of others is also helpful to strengthen your skills as a writer, something that anyone seeking to communicate in 140 characters or less ought to do. 

The reading lists that Godin produces might surprise you – they’re not just business books.  For example, Godin regularly includes books that are fiction on his recommended reading lists.    

By reading a wide variety of books both inside and outside your niche, you’ll find yourself with an increasing set of ideas to consider when creating those little messages.  Your content – and your retweets – will improve.  Increased retweets bring increased followers.  You may be surprised how you get more followers on Twitter from the act of reading more, but it works. 

The secrets that Godin uses to get retweeted aren’t so secret at all.  He’s an avid reader and writer who acknowledges the members of his tribe who share his high-value content.  Give these ideas a try and watch your retweets -and your followers – soar. 

Which of these ideas were an “a-ha!” moment for you?  Leave a comment below!

33 Comments

  1. Thanks Edmund, for sharing a very simple but effective concept with all of us who take the time to read this article and improve our abilities with Twitter!!
     
    Cheers
     
    Joseph Botelho

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    • You’re welcome Joseph. Glad it helped 🙂

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  2. Love the 3 tips of Godin. Building those relationships 140 characters at a time in a unique way is key. Great article Edmund.

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  3. Nice article and I like the comment of praising the group that takes the time to retweet you.  I will work on that more than I have in the past.  I always acknowledged RT's but now I will have a message of praise to go with that.

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    • Sounds like a plan Claude. Glad to hear that you’re implementing.

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  4. I think topic number 5 caught my best attention, it had the most feedback as well. The titles about more twitter followers to me are all over the media, and scares me off because i don't want to pay, i've got some free offers and have ended up with followers not in my language and also rated X or close to it. I want my twitter followers to not be about the "how many i have" but the quality of what people will be reading.

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  5. Just to confirm, i was referring to your postings (in my comment before this one) that you had below your 3 tips. But what i said in my comment was before I read your 3 tips. Your content tip was exactly my point. I don't want 100 followers more with content not worth retweeting. so i am maintaining followers that are professional, helpful, a little humor, and my own are to be enlightening as well.

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    • Quality will always trump quantity. Good decision.

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  6. I have never though that reading science fiction books could help writing your content, but it's true that it sets your own creative thinking  in motion. I have concentrated on writing quality content for my Twitter stream and see a huge difference in engagement.

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  7. Great tips for increasing your online presence and your retweets on twitter. Thanks for sharing.

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  8. Love these tips as you can use them straight away to increase your online presence. Thanks Edmund!

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  9. Very helpful Edmund! Thanks!

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  10. Edmund, I am bookmarking this page because it deserves reading more than once. "Content trumps follower numbers"…that really hit the nail on the head for me, today! Thank you! Your Twitter advice has made Twitter my favorite social media platform!
    Sherie recently posted..Are Your Assumptions Undermining Your Relationship?My Profile

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    • You’re welcome Sherie! Glad that Twitter is your ‘favorite’ now =)

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  11. Thanks for sharing this SECRETS…will make sure to try them all.

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  12. Thanks Edmund. More great tips as usual. I try to follow these and it seems to be working now.

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  13. Being able to take ideas and to express them in a way that resonates with people. You did this beautifully in this post.  Thanks for sharing.

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    • You’re welcome Heather! Glad it helped.

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  14. Learning to say with impact what needs to be said in 140 characters has been challenging but rewarding. Less is more.

    Thank you for the tips.

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    • You’re welcome Christina! That’s the challenging, yet fun part about Twitter.

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  15. Yes, Edmund practises what he preaches. I RT one of his quotes and he responded in such a nice manner that I really felt special. He followed it up with another enquiry which made me curious as to who Edmund Lee really is. I reread his bio and clicked on his website which brought me to this very interesting article.I will also be signing up for his blog to get free updates. All in all a good experience which I will certainly try to implement in my Twitter tweets.

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    • Thank you Gervandes for the compliment. I truly appreciate it =) It is my intent to always practice what I preach and to be an example.

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  16. I would say that the reading list idea took me by surprise a little. Great post!

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  17. Very Good post., Edmund.You´ve kept it simple but meaningful. !Well done!

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  18. aAl the ideas were very good but i must admit to not reading enough. Back to basics I go!

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  19. Always helpful Edmund! 🙂
    Regards!!
    R.

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    • Rocio, so glad that it came in handy. Looking forward to hearing more about your entrepreneurial endeavors. Keep me posted.

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  20. Good one, Lee. I liked this, "You may be surprised how you get more followers on Twitter from the act of reading more, but it works." Wonder if any apps are already out, to track reading, more importantly the intensity of reading, the way one is able to measure sleep etc.

    Reply

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