He’s the most read single-person blogger in the world. He is considered to be one of the most successful marketing experts of our time. He’s changed the way we think about business, marketing, and communication.
And he’s one of the most retweeted people in the blogosphere.
Do you think getting more retweets would change how you get more followers on Twitter?
How does Seth Godin do it? Here are three tips from his books that are clearly helpful in getting more retweets.
#1 – Content trumps follower numbers.
If you look at Twitter or talk to marketers, you’ll see a number of people with strategies for how to get more followers on Twitter. These followers aren’t targeted to your niche – they’re just massive number of followers who most likely aren’t specifically interested in your product or service.
Godin calls them faux followers and he writes that tweeting a great message to a small group of followers has better retweet potential than tweeting a mediocre message to a huge list of them. He reported results of an experiment he did in which 200,000 followers led to 25 click throughs with a mediocre idea.
To look at it another way, if you have a mediocre idea that gets 0.8 new people with each generation it goes through, pretty soon, the idea will die out.
On the other hand, if you start with 100 followers and a great idea that gets 1.7 retweets with each generation, it goes viral pretty quickly.
The moral of that story: Spend your time generating content, not random lists of followers. Strangely, it really is how to get more Twitter followers targeted to the value you offer.
#2 – “Find your positive deviants”
In his blog, Godin talks about the power of praise to get more of your tribe doing the thing you want to do. How might that look in Twitter? Simply taking the time to acknowledge and praise the positive outliers. They’re the select few who retweet you, or those who take the time to send a positive tweet to or about you. Rather than spending your time and energy arguing with the negative folks – those who are looking to pick a public fight, use your time and platform to build up those who are engaging in a positive manner. Your tribe as he calls it, will notice and will begin to copy the behavior you praise. Building a positive, value-enhanced tribe is a proven way how to get more followers on Twitter.
#3 – Read: It’s a secret key for how to get more Twitter followers!
It’s not glamorous. It’s not rocket science. But any great thinker – Godin included – is influenced by ideas, not just his or her own. Staying connected with new ideas and engaging with them is key to producing content of your own that is novel, engaging, and retweetable.
Reading both the content and the style of others is also helpful to strengthen your skills as a writer, something that anyone seeking to communicate in 140 characters or less ought to do.
The reading lists that Godin produces might surprise you – they’re not just business books. For example, Godin regularly includes books that are fiction on his recommended reading lists.
By reading a wide variety of books both inside and outside your niche, you’ll find yourself with an increasing set of ideas to consider when creating those little messages. Your content – and your retweets – will improve. Increased retweets bring increased followers. You may be surprised how you get more followers on Twitter from the act of reading more, but it works.
The secrets that Godin uses to get retweeted aren’t so secret at all. He’s an avid reader and writer who acknowledges the members of his tribe who share his high-value content. Give these ideas a try and watch your retweets -and your followers – soar.
Which of these ideas were an “a-ha!” moment for you? Leave a comment below!